Quoting from an article in the online edition of Forbes, today:
The Worst Jobs For The 21st Century
"...Radio announcers will have a tough time, too. Station consolidation, advances in technology and a barren landscape for new radio stations will contribute to a 5% reduction in employment for announcers by the middle of the next decade. Even satellite radio doesn't seem immune from the changes. The two major companies, XM and Sirius--which now have plans to merge--have regularly operated in the red..."
Frankly, I'm surprised it's only anticipated to be 5%...but maybe the drop is mitigated by the fact that since CC's unloading so many properties, it'll now take 2 folks to voice-track 10 stations instead of just 1...
The Worst Jobs For The 21st Century
"...Radio announcers will have a tough time, too. Station consolidation, advances in technology and a barren landscape for new radio stations will contribute to a 5% reduction in employment for announcers by the middle of the next decade. Even satellite radio doesn't seem immune from the changes. The two major companies, XM and Sirius--which now have plans to merge--have regularly operated in the red..."
Frankly, I'm surprised it's only anticipated to be 5%...but maybe the drop is mitigated by the fact that since CC's unloading so many properties, it'll now take 2 folks to voice-track 10 stations instead of just 1...