FUNNY FUNNY! The Edge in Phoenix Trying to Copy Indie 103.1?

[radiojomo]

I think I'm a little too late on this, but has anyone heard this interview with Jeff Liberman, the president of Entravision?
http://www.rbr.com/features/interviews/14885.html
Liberman says that Indie is doing great online and its a very successful move...

How would he know? Entravision isn't pumping ANY money into the online stream - which explains all the ads you hear. It seems EVC has forgotten about Indie long ago...

The ads you hear on the stream is a way to make money like a traditional radio station does. I guess Entravision does care about Indie after all...

 

[davideduardo]

Hispanics have always responded better to survey calls that upper income whites.

Since there is no response rate data on upper income, there is no way to substantiate that. On the other hand, since the creation of DST 30 years or so ago, there have been all kinds of incentive and geography controls to get Hispanics into surveys.

Drops in Hispanic station numbers on PPM versus diary is that the PPMs do not allow Hispanics to draw straight lines representing a false 7 hours of TSL to one station the way the diaries did.

And that is why the Spanish language shares are just about the same as they were in the diary world.

I agree that Indie needed music tests and perceptual studies. It was flying by the seat of its pants too much and going on hunches. EVC has a poor track record of paying for such things.

Until the recession, Entravision did a lot of research... particularly when Haz Montana was the VP of programming.

 

[RBB05]

The ads you hear on streaming are a way to make money like a traditional radio station....this is true...but the streaming ads go for about $25 a spot based on a cpm that the market bears versus the 10x that Indie was getting for ads on air. Indie also made good money with its many promotions, only a small portion of which they can still do.

Re: Jeff's interview, as for the jocks, there are only a couple left, and they have had little to no opinion on the FCC/HD2 issue. He is referring to jocks that were around weeks after the implosion....not jocks that were on the station when it was over the air. TK, Shovel, Joe Sibb, Danny Masterson...all those guys are gone...so it is a little misleading to say most have stayed....he means most of what was left after the firings, which was only 2 or 3 anyway. The numbers are better when they were when it started in January, but that is growing from a very small number to a slightly bigger number.....still not a huge mass.

As for EVC research, David, you are correct....but Haz has not been there for 5 years....that's like 3 lifetimes ago in this industry. Since then, they have done very, very little.

 

[Buckethead]

This interview twists around most thing people are saying on these boards. He says Indie is doing great online, revenue for the station is improving month by month, more people are listening to Indie online than on the terrestrial signal, the reason Indie left was because of the PPM and how listeners did not carry around PPM, Indie is NOT on the HD 2 signal because the hosts of the show want to do whatever the want and not have the FCC on their backs and Indie wants to re-sign Steve Jones. He sounds re-assuring as well.

That's a great move. "We want to be able to swear so we dont want to be on the air on HD2."
Personally I would gladly give up the option of playing "Nazi Punks F*** Off in order to actually broadcast on the air.

The "Im way cooler than you" music selection and the decision to stay off the HD2 so they can swear is indicative of somebody wanting to program to the least amount of people possible, and in that way they have been very successful.

 

[RBB05]

It actually is even more indicitive of how ill-prepared they were for the backlash from the trades and for the onalsught of hate mail they got when they dumped Indie. This became the company line, wanting to be free to program, so they have had to stick with it.

 

[ChannelFlipper]

It is indicative of the core problem they had. They want to be "too cool for the room", but they want ratings too.

You can't have it both ways because the masses aren't cool; they're watching American Idol.

 

[OC Radio Geek]

It is indicative of the core problem they had. They want to be "too cool for the room", but they want ratings too.

You can't have it both ways because the masses aren't cool; they're watching American Idol.

hahahahaha.....so true! So true!!

 

[Dick Skinner]

Yer slayin' me, Flipper!

 

[Doctah]

I spent much of the weekend listening to the Indie stream... and never heard a swear word. Not a single word that would have run afoul of the FCC. That's a bogus argument if I ever heard one. Indie survived five years without a problem with not-for-airplay words. I'd assume the benefit of putting Indie on an HD-2 stream (allowing it to be reported to Arbitron) would outweigh the need to run a few swear words.

 

[OC Radio Geek]

I spent much of the weekend listening to the Indie stream... and never heard a swear word. Not a single word that would have run afoul of the FCC. That's a bogus argument if I ever heard one. Indie survived five years without a problem with not-for-airplay words. I'd assume the benefit of putting Indie on an HD-2 stream (allowing it to be reported to Arbitron) would outweigh the need to run a few swear words.

I listen to the Indie 103.1 stream every time I am at my computer. They always play the freshest alternative music! I was really sad when they left the air and I would love for them to come back on HD!! It would certainly give me an excuse to buy the component HD radio that I want.

 

[radiojomo]

I think that what Jeff said about the Indie stream is true, it is becoming fairly popular. I'm working with StreamTheWorld on a project and when I Googled "StreamTheWorld" Indie's StreamTheWorld player had its own Google link on the 2nd page. I don't know if this means something but oh well...

 

[RBB05]

It has gained significantly in numbers since the beginning of the year, because there was still a way to listen to it on-air at the beginning of the year. Since late February, the station's internal numbers show it to be about the same from one month to the next.