Over the years, every group in Las Vegas has had upward and downward trends....however, I don't think any cluster has maintained the low levels that Beasley has for any extended amount of time.
Their stations are a train wreck......KKLZ was only replaced as the lowest rated FM station in the market by another in the company (KSTJ) during this latest trend.
Their top performing station (KCYE) is getting pummeled by the legendary country station in the market (KWNR) after putting up a brief fight during its initial months on the air.
Their latest station to sign on (KDWN) is only pulling modest numbers after being acquired for a boatload of money.
Their newest station (KBET) hasn't even successfully launched yet as its still broadcasting a test signal.
How long will the parent company continue to accept this pattern of lousy performance? Will stations switch formats? Will there be a bloodbath in the building? Will Beasley give up on the market and divest the propertys?
Common sense would tell anyone that change (of some form or another) has to happen there soon.....however, there has been little common sense coming out of this cluster in the last several years, so I guess its anyone's guess.
Their stations are a train wreck......KKLZ was only replaced as the lowest rated FM station in the market by another in the company (KSTJ) during this latest trend.
Their top performing station (KCYE) is getting pummeled by the legendary country station in the market (KWNR) after putting up a brief fight during its initial months on the air.
Their latest station to sign on (KDWN) is only pulling modest numbers after being acquired for a boatload of money.
Their newest station (KBET) hasn't even successfully launched yet as its still broadcasting a test signal.
How long will the parent company continue to accept this pattern of lousy performance? Will stations switch formats? Will there be a bloodbath in the building? Will Beasley give up on the market and divest the propertys?
Common sense would tell anyone that change (of some form or another) has to happen there soon.....however, there has been little common sense coming out of this cluster in the last several years, so I guess its anyone's guess.