Futures of Entercom stations WTDY 96.5 FM and WPHT 1210 AM

[Jul]

I wonder, what does the future look like for 96.5 and 1210 AM? Will one or both stations drop their current formats or perhaps make changes to their current formats, given how badly they are in the 6 plus ratings?

 

[frankberry]

Why not email the stations and ask?

 

[atthestars]

This question has been asked and answered in countless threads, each of which you have started. Please refer to them for our already stated answers.

 

[AbrahamJSimpson]

Why on Earth was it necessary to start THIS thread once again?

And why not the OTHER stations they own in town?

 

[TheBigA]

And why not the OTHER stations they own in town?

Or why not the other stations that are at the bottom of the ratings? Like when does Radio One give up on Praise?

 

[davideduardo]

I wonder, what does the future look like for 96.5 and 1210 AM? Will one or both stations drop their current formats or perhaps make changes to their current formats, given how badly they are in the 6 plus ratings?

Jul,

The 6+ ratings are essentially worthless. That is why Nielsen gives them away for free.

Some years ago I had a station that was nearly never #1 in 12+. It ranked around 3rd. But the #1 in 12+ was predominantly 45+ and 55+, and the #2 station was overloaded with teens. My station was #1 in 18-49 women. Guess which station was by far the #1 biller?

You can't judge a station without knowing the sales demo performance and the billing / cash flow.

 

[ksradiogeek]

I wonder, what does the future look like for 96.5 and 1210 AM? Will one or both stations drop their current formats or perhaps make changes to their current formats, given how badly they are in the 6 plus ratings?

And whaddaya know, back to starting yet another thread about your beloved 1210. Can't seem to let it go, can you?

 

[Radiolover971]

Can't believe you guys comment on stupid posts like this, but the important posts have 0!

 

[frankberry]

Jul is obsessed with WPHT. That says it all. Thread closed.