Fybush: WMEX-106.5 To Drop Oldies For 1980's/1990's Pop

[Joseph_Gallant]

Scott Fybush is reporting in this week's (September 26th) edition of his online Northeast Radio Watch that WMEX-106.5 in Farmington, New Hampshire will soon change formats.

The station will drop oldies sometime in the next few weeks and instead program a format of 1980's and 1990's hits.

 

[TheViking]

> Scott Fybush is reporting in this week's (September 26th)
> edition of his online Northeast Radio Watch that WMEX-106.5
> in Farmington, New Hampshire will soon change formats.
>
> The station will drop oldies sometime in the next few weeks
> and instead program a format of 1980's and 1990's hits.
>

Knowing Dennis Jackson's stations, should be an expansive playlist. Might not mean big ratings, but interesting "oh wow" listening at least.

 

[mainer3223]

How interesting. I think that it'll work out much better for them seeing how they have a signal that nails Dover/Rochester and even Portsmouth. With that said, it looks again like WERZ and The Bay have something to sweat over.

The one thing about WMEX is the fact they really couldn't go up against WQSO with the oldies. With all respect due, WQSO has (lol...or had...before two of them were recently fired from there within the past month) tight jocks, not such a broad playlist (WMEX went crazy with all of their music), and much better sounding commercials/liners. WMEX only has generic liners who try to sound like jocks which must be in rotation all of the time.

The interesting thing about it, I think they can do a lot with a change providing it's done right and not cheap.

When I listen to Oldies, I want WQSO. I think I will now keep much attention on WMEX now that they plan to serve the Dover-Rochester-Portsmouth market with a better touch of music, I can't stand WERZ, and The Bay sounds great, but I think WMEX will do just fine against both, if programmed the right way.

Cheers!
-Lenny-

> > Scott Fybush is reporting in this week's (September 26th)
> > edition of his online Northeast Radio Watch that
> WMEX-106.5
> > in Farmington, New Hampshire will soon change formats.
> >
> > The station will drop oldies sometime in the next few
> weeks
> > and instead program a format of 1980's and 1990's hits.
> >
>
> Knowing Dennis Jackson's stations, should be an expansive
> playlist. Might not mean big ratings, but interesting "oh
> wow" listening at least.
>

 

[Oldbones]

> How interesting. I think that it'll work out much better for
> them seeing how they have a signal that nails
> Dover/Rochester and even Portsmouth. With that said, it
> looks again like WERZ and The Bay have something to sweat
> over.
>
> The one thing about WMEX is the fact they really couldn't go
> up against WQSO with the oldies. With all respect due, WQSO
> has (lol...or had...before two of them were recently fired
> from there within the past month) tight jocks, not such a
> broad playlist (WMEX went crazy with all of their music),
> and much better sounding commercials/liners. WMEX only has
> generic liners who try to sound like jocks which must be in
> rotation all of the time.
>
> The interesting thing about it, I think they can do a lot
> with a change providing it's done right and not cheap.
>
> When I listen to Oldies, I want WQSO. I think I will now
> keep much attention on WMEX now that they plan to serve the
> Dover-Rochester-Portsmouth market with a better touch of
> music, I can't stand WERZ, and The Bay sounds great, but I
> think WMEX will do just fine against both, if programmed the
> right way.

That's the key here...programmed the right way. Will they do it right, or will the station just be a younger-skewing version of what they're doing now with a playlist that's very heavy on stiffs, and the lame generic "jock breaks"? If so they won't be any more competition to WERZ than they currently are to WQSO. You're not gonna successfully compete with the big boys by sounding like a circa 1975 small-market station. Time will tell.

Is there gonna be a call letter change? The WMEX calls are meaningless to the target audience of an 80s/90s station.

 

[shellyjames]

> > How interesting. I think that it'll work out much better
> for
> > them seeing how they have a signal that nails
> > Dover/Rochester and even Portsmouth. With that said, it
> > looks again like WERZ and The Bay have something to sweat
> > over.
> >
> > The one thing about WMEX is the fact they really couldn't
> go
> > up against WQSO with the oldies. With all respect due,
> WQSO
> > has (lol...or had...before two of them were recently fired
>
> > from there within the past month) tight jocks, not such a
> > broad playlist (WMEX went crazy with all of their music),
> > and much better sounding commercials/liners. WMEX only has
>
> > generic liners who try to sound like jocks which must be
> in
> > rotation all of the time.
> >
> > The interesting thing about it, I think they can do a lot
> > with a change providing it's done right and not cheap.
> >
> > When I listen to Oldies, I want WQSO. I think I will now
> > keep much attention on WMEX now that they plan to serve
> the
> > Dover-Rochester-Portsmouth market with a better touch of
> > music, I can't stand WERZ, and The Bay sounds great, but I
>
> > think WMEX will do just fine against both, if programmed
> the
> > right way.
>
> That's the key here...programmed the right way. Will they
> do it right, or will the station just be a younger-skewing
> version of what they're doing now with a playlist that's
> very heavy on stiffs, and the lame generic "jock breaks"?
> If so they won't be any more competition to WERZ than they
> currently are to WQSO. You're not gonna successfully
> compete with the big boys by sounding like a circa 1975
> small-market station. Time will tell.
>
> Is there gonna be a call letter change? The WMEX calls are
> meaningless to the target audience of an 80s/90s station.
>

I am sure that this will be well programmed and great to listen to! Anything is better than the other stations in their market!
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