Former Hallmark Channel head Bill Abbott has signed a deal with Candace Cameron Bure, who starred in numerous Hallmark projects, to produce and star in programming for his new family-friendly cable channels, GAC Family and GAC Living.
She will also have an executive role at the company, helping to oversee and curate its content, GAC said.
Abbott has been following his old Hallmark playbook since starting GAC Media last year. He loaded his networks with holiday programming starring many faces familiar to viewers of his old channel.
Before signing Bure, Abbott reached an exclusive four-picture deal with Danica McKellar to appear and executive-produce original films for cable network GAC Family, and its sister channel GAC Living.