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Gary in the morning song parodies on YouTube

This is pretty funny. One of my clients was looking for Barack Obama song parodies for their morning show, so I did my standard internet search. And to my amazement, I actually found one that Gary did (or his producer Dan the Engineer did as listed on the credits) Turns out Gary has been cranking out some pretty funny song parodies, found 2 on YouTube, (the other was 99 words for ******* to Nenas 99 Red Balloons) Both videos are well done, and the songs are funny as hell..
The thing that dawned on me is, why don't other morning shows do this, great way to get the Show and station name out on the internet. Garys thinking outside the box because hes forced to,not being on a radio station anymore, but I think that this would be a novel approach for other stations to embrace. I've actually recommended it to a few of my clients. The communications world has changed, and as long as there is new technology, we should embrace it instead of fight it.
Curious to know if any other PDs in this market are employing the same strategy? I know other DJs use MySpace, but I think the time has come where Terrestrial Radio needs to use the Internet as a big tool box to boost listnership.
Just my 2 cents..but here are the vids to check out... I think thats a brilliant move on Garys part, maybe we could all steal a page out of his playbook, I know I am...

http://www.youtube.com/watch?v=R9wJitngl-8

http://www.youtube.com/watch?v=Fb_zUK0-H08&feature=user
 
Listening to the show today at work.. and Gary did a friggin funny as hell song parody about WSBG and him getting fired to AC/DC's TNT.. I think that Dan the Engineer sang it, but if it was him, he did a spot on Bon Scott impersonation, I was kind of impressed since his songs are OK.. but the guy shouldn't give up his day job.. When I heard the lyric in there calling Rick Musselman an asshole.. I nearly sprayed my coffee out on the play list sheets spread out on my desk...! Holy crap.. A colleague actually sent me a link to a video Gary put on YouTube to promote the song. Damn, he just did the song and already has a video??? So I checked it out, and the video ain't the greatest, not like his others... but still very effective.
None the less, its short, sweet and to the point, and kind of backs up my theory that we should be using the internet more as a tool to help promote our Air Talent working for us.
So heres the link to the video.. but its really all about the song. Morning shows wanting to attack the competition should take note of this song though, I think this can be an effective method of gaining market dominance...

http://www.youtube.com/watch?v=82hWfzxhsic&feature=user
 
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