It seems the backlash of Christmas music too soon is starting to catch up not only with WJBR and B-101, but a lot of stations across the country. A lot of people were complaining about stations starting too soon...if I recall, WJBR and B flipped about a week in to November last year. This year, only a few stations flipped REALLY early. Something tells me that in the not too distant future, that the Christmas format will be played when it's supposed to - 12/20 to 12/25...not the day after Memorial Day...
I will say, though, that from witnessing it first hand, that the 'battle to get to Xmas music first' between WJBR and B-101 is probably the last strategic radio planning that goes on these days...