Gen Z Heavy Users of Streaming, 55% Listen to AM/FM Radio

[Y2kTheNewOldies]

https://news.****************/artic...y-Users-of-Streaming-55-Listen-to-AM-FM-Radio

Here is a Preliminary study on Gen Z as of the time of survey.

Audio consumers in "Gen Z" -- those between the ages of 13 and 24 -- prefer listening on their smartphones, which should be no surprise because they have grown up with the devices, but AM/FM radio's reach among Gen Z is high (55%), according to Share of Ear information from Edison Research. Megan Vartan, Director of Research at Edison Research and Jayne Charneski, founder of Front Row Insights & Strategy, presented the "Radio's Roadmap to Gen Z Listenership" webinar on Thursday -- a version of this study was presented at the NAB Show Express earlier this year.

Gen Z is the most racially diverse generation in the U.S. to date, with 48% identifying as a racial or ethnic minority. They are the first generation of true digital natives; they are increasingly being referred to as "Zoomers," a nod to the pace at which technology and culture have changed in their lifetimes, and now to the presence of Zoom in their lives. Having grown up in the age of the 24-hour-news cycle and endless information on the Internet, they regularly consume news and information.