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Glenn Beck Loses Madison Affiliate At Height Of Wisconsin Union Crisis

WXXM is probably the most successful progressive talk in the country... but it has less than half the ratings of CC's conservative talk AM in Madison. CC probably thinks they could do better with a music format on WXXM's FM signal, and maybe they could.

I couldn't find any numbers for WORT, but the NPR FM in Madison had a 6.2, the NPR AM had a 3.8, so NPR isn't doing too badly in Madison.
 
jh said:
I couldn't find any numbers for WORT, but the NPR FM in Madison had a 6.2, the NPR AM had a 3.8, so NPR isn't doing too badly in Madison.
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And this, not WORT per se, is WXXM's biggest problem. WPR is big in Madison.

I was talking about WORT as a "voice of progressives", not in a mainstream ratings sense.
 
Typically in a given market with a blow-torch, heritage talk station (either with Rush or an established local-live line-up) the number two talk station gets an average quarter hour share roughly that of the dominant talk station. Some don't do even that well. This applies if the second talker is conservative (carrying Salem or second tier hosts from other distributors) or progressive.

So far, no station's ratings and billing have improved after dropping progressive talk. In talk or any personality-driven format, building an audience takes time; inertia is big factor. And having less than an ideal signal is a big handicap. When Rush started nationally, many stations carried both liberal and conservative hosts - plus advice, sports talk, morning zoo or news block programs. Rush started in New York between shows hosted by Joy Behar (now on The View and HLN) and Lynn Samuels (now on Sirius/XM). Both shows did well but management decided they wanted a consistently conservative format throughout the day. In Los Angeles, liberal host Michael Jackson did well on KABC surrounded by strident conservatives over three decades. But radio management apparently has never been "comfortable" with progressive talk - for whatever reason. Then again, public radio management apparently wasn't "comfortable" with Juan Williams, either.
 
MattParker said:
Maybe the people who run radio want it to fail. Obviously you do. You only want radio to offer content you agree with.
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I don't want anyone to fail. I'm not the one starting 5 threads a week gloating over someone else's failures. There is plenty of room for all kinds of radio, especially with the growth of new media sources for music programming. If someone can make a living doing any kind of talk, that's a good thing for radio. You may see people you disagree with as some sort of threat, but not all of us do.
 
WXXM is an out-of-core-city on 92.1, one of these "Class A" stations limited to 3,000 or 6,000 watts with 100 meters HAAT. According to radio-locator, the stick is near Sun Prairie, a dozen or more miles to the east of downtown. I listen to Stephanie Miller every morning on WWZN-AM 1510 in Boston and she takes call after call from Madison these days. I doubt a local outlet there could do better.
 
Laurence Glavin said:
WXXM is an out-of-core-city on 92.1, one of these "Class A" stations limited to 3,000 or 6,000 watts with 100 meters HAAT. According to radio-locator, the stick is near Sun Prairie, a dozen or more miles to the east of downtown. I listen to Stephanie Miller every morning on WWZN-AM 1510 in Boston and she takes call after call from Madison these days. I doubt a local outlet there could do better.
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3.7kw/125m, essentially the same thing as 6kw/100m. The stick is about 2 miles west of Sun Prairie on Hwy. 151. Probably 7-8 miles northeast of downtown. The station has a pretty good signal in the city. Not quite as good as the four Class B powerhouses on the TV towers on the west side, but probably better than the Clear Channel talk station on AM...
 
OhioMediaWatch said:
WIBA didn't air Beck because it has a local show in the 8-11 AM (CT) slot: "Outside the Box with Mitch Henck".

http://www.wiba.com/pages/mitch.html
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Beck will always have a problem with stations carrying him live west of eastern time. Starting a syndicated 3 hour show between 6-9am starts watering down a stations local programming and many will pass on it.

Another problem Beck has is that his radio show has to turn it up a few notches. It sounds too much like a political morning zoo with the laughs and inside jokes. Not a complete showstopper but it does take away from the target audience.
 
i started listening to glen beck between 2003 and 2005 .i am not sure what year.i liked him much better then.

interestingly enough he was the only right wing radio guy i heard who said if a person took the sexual aligations against bill clinton at face value they should have against arnold schwarzenegger on his aligations against him when he ran for govenor of california as well to be honest with themself.
 
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