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Good book(s) to introduce someone to the radio industry?

B

bigtalkradiofan

Guest
For my N/T job, I was wondering if there were any good book(s) to introduce "new hires" to the radio industry - a book(s) (and/or website(s) that explains radio terms and lingo for them, maybe discuss the radio industry process from beginning to end-product, things like that.

Lately, we've hired some people with good "business skills" but they were unfamiliar with the radio industry - and we need something to get future new hires up-to-speed quickly.

Thanks in advance for any help you are able to provide!
 
Why this reluctance to hire experienced people?

My first thought is, this is the wrong crowd to ask. If you want to find books on politics, maybe. Radio?

Second, you've hired people who know nothing about radio but (have business skills)? Why? Colleges and universities have journalism and communications departments (under various names) turning out people who have gone to the trouble to learn about the radio industry and develop skills useful to it. These people have read lots of books about radio and mostly gone out of their way to develop some practical experience (internship, student radio and newspapers, part-time and summer jobs). And there are more people with experience in radio than there are jobs in radio: people with considerable talent, ability, experience and knowledge of the industry looking for work.

But you hire people off the street and want to give them some book to read! Sorry, on the face of it this does not make sense.

Well, the big players hire lawyers, comedians and political hacks to do news-talk. A spoiled rich kid in my area got a radio station from his mommy to play with and he refused to hire anybody with radio experience because experienced people were somehow contaminated by the biz and might argue with some of his loonier ideas. Maybe a lot of broadcast operators prefer virgins today. I say the industry suffers for it.

Better you should hire radio people and give them a book on business.
 
We strongly, strongly prefer people with radio experience!!!!

We strongly, strongly prefer people with radio experience!!!!

But, despite posting widely, for the last few staff job openings we’ve had, a lot of applicants have had no radio experience.

I’ll try to be more specific: the last few jobs openings have not been “on-mic” nor in “ad sales” - but the sort of staff jobs that are “in-between on-mic and ad sales” – where you are working with, and communicating with those on-mic or in ad sales – but not directly doing the on-mic or ad sales jobs. Therefore, these staff jobs need a detailed understanding of the radio industry and terms – to be able to interact with those on-mic or doing ad sales; but these positions haven’t engendered a lot of interest from experienced radio people.

Given our limited means, low compensation is probably one reason we haven’t had more experienced radio people apply. In addition, our market is large enough to have a lot of radio/media/pr/government opportunities outside of us for experienced radio people – that pay considerably better than we can afford.




> My first thought is, this is the wrong crowd to ask. If you
> want to find books on politics, maybe. Radio?
>
> Second, you've hired people who know nothing about radio but
> (have business skills)? Why? Colleges and universities
> have journalism and communications departments (under
> various names) turning out people who have gone to the
> trouble to learn about the radio industry and develop skills
> useful to it. These people have read lots of books about
> radio and mostly gone out of their way to develop some
> practical experience (internship, student radio and
> newspapers, part-time and summer jobs). And there are more
> people with experience in radio than there are jobs in
> radio: people with considerable talent, ability, experience
> and knowledge of the industry looking for work.
>
> But you hire people off the street and want to give them
> some book to read! Sorry, on the face of it this does not
> make sense.
>
> Well, the big players hire lawyers, comedians and political
> hacks to do news-talk. A spoiled rich kid in my area got a
> radio station from his mommy to play with and he refused to
> hire anybody with radio experience because experienced
> people were somehow contaminated by the biz and might argue
> with some of his loonier ideas. Maybe a lot of broadcast
> operators prefer virgins today. I say the industry suffers
> for it.
>
> Better you should hire radio people and give them a book on
> business.
>
 
There are, believe it or not, some books that are genuinely useful in giving up-and-comers an idea of what is expected of them. Check the stuff at Valerie Geller's website. Some of the Dan O'Day tapes are also useful.


> For my N/T job, I was wondering if there were any good
> book(s) to introduce "new hires" to the radio industry - a
> book(s) (and/or website(s) that explains radio terms and
> lingo for them, maybe discuss the radio industry process
> from beginning to end-product, things like that.
>
> Lately, we've hired some people with good "business skills"
> but they were unfamiliar with the radio industry - and we
> need something to get future new hires up-to-speed quickly.
>
>
> Thanks in advance for any help you are able to provide!
>
 
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