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Good Idea? KAMX flip to Mainstream AC, and KKMJ flip to Oldies?

W

willdav713

KKMJ Majic 95.5 does the super songs of the 70s weekend and has for quite a while about 2 or 3 years. KAMX Mix 94.7 ratings keep slipping because Hot AC seems to be a dead format. I think KKMJ should keep playing the super songs of the 70s every weekend and on the other days instead of the current Mainstream AC product play 60s 70s and 80s oldies.

Have Deliah (sp?) moved to KAMX and Majic's current Mainstream AC product played on 94.7 keep the same jocks for KKMJ, keep the same at KAMX (depending on ratings)

Keep the calls, station branding and logo with a newer jingle Mix 94.7 Austin's Soft Rock Station.
Majic 95.5 Austin's Greatest Hits, and the Super Songs of the 70s every weekend or Majic 95.5 Austin's Greatest Hits. Now that is what I would call a very inexpensive and rating effective format flip.

Has anyone else thought of that?

How would the ratings look if Entercom did that?
 
The notion that Hot AC is a dead format may be a trifle premature.
 
Why mess with Majic? It's doing just fine in the ratings and in billing. The problems at Mix are, IMHO, the result of it being very bland and tired.
 
intx said:
Why mess with Majic? It's doing just fine in the ratings and in billing. The problems at Mix are, IMHO, the result of it being very bland and tired.
Click to expand...

It is not messing with Majic at all except the weekday AC music and Deliah would be moved to 94.7, Majic would just do 60s 70s and 80s oldies on the weekdays and the current super songs of the 70s on the weekend but this time for a full weekend instead of cutting off between the hours of 7pm to midnight for Deliah. Mix would be the Mainstream AC instead of their Hot AC. Entercom would then own 1 AC station, 1 oldies station and 1 talk station instead of 2 AC products and talk radio. Take San Antonio for instance KONO, and KQXT fair well in the ratings, right. KSMG not as much, as with KAMX. Adult Hits and Adult Album Alternative are the new Hot AC, and BOB fm as well as KGSR has that market covered. plus Mix used to be oldies in the early 90s.
 
Moving a good chunk of music and the night show would, indeed, be a pretty big change for Majic. They're not gonna touch it.
 
Magic 95.5 should stay as is... (sorry, but I hate the m-a-J-i-c spelling)

The only way I think KAMX can improve its ratings is to tweak the format.... by abadoning the Hot AC format, to become full Top40/CHR or Rhythmic/CHR to compete with 96.7 Kiss FM!

But if they did this, Kim Iverson would be out of a job.... So sad ......OH WELL!

Im still gonna campaign for WiLD 94-7!
 
KSCF, Sophie @ 103.7 in San Diego is owned by CBS and they are dominating in the ratings. I believe KLLC Alice @ 97.3 in San Francisco is doing well, too. They're both more Modern Hot AC but very similar. Perhaps Mix 94.7 will do something like that and find a female name to go in front of its frequency.
 
wild949austin said:
Magic 95.5 should stay as is... (sorry, but I hate the m-a-J-i-c spelling)
Click to expand...

I believe Magic was copyrighted or trademarked back in the 70s.
That's why the Majic spelling is used here.
 
willdav713 said:
plus Mix used to be oldies in the early 90s.
Click to expand...

Mix used to be everything:

IIRC it signed on as AC/Top 40 Capital FM...
Then Beautiful Music after EZ 102 became Z102...
Then satellite-formatted Country KAT...
Then Oldies as Froggy 94...
Then Mix.
Then "The new sound of Mix."
Am I missing anything?
 
fredcantu said:
wild949austin said:
Magic 95.5 should stay as is... (sorry, but I hate the m-a-J-i-c spelling)
Click to expand...

I believe Magic was copyrighted or trademarked back in the 70s.
That's why the Majic spelling is used here.
Click to expand...

If that was true Magic 105.3 in San Antonio would not exist. It is just a name brading, Majic is typically used for Urban AC stations for example KMJQ Majic 102 Houston Galveston while Magic is typically used for AC stations, Hot AC, and oldies stations.
KKMG was probally taken by another station at their inception so they had to make use of KKMJ, and that is probally why they call themselves Majic.
 
intx said:
Moving a good chunk of music and the night show would, indeed, be a pretty big change for Majic. They're not gonna touch it.
Click to expand...

Even on the weekdays they have mostly 70s and 80s songs in heavy rotation. The night show is syndicated not local so they wouldn't have to do much.

The calls, station logo and design would be almost the same. But all you would be doing is moving the 90s through today to 94.7 along with Mix's current product starting off as a HOT AC/AC Hybrid for the first rating book and if it is still not working for them drop the Hot AC from the lineup. Keep the 70s programming and schedule on the weekend extend it past 7pm and on Monday thru Friday play 60s,70s, and 80s music.

The only downside is that the music will sometimes overlap because 94.7 would play them as well so you would run into the same problem as San Antonio with KONO and KQXT. But it could work to improve the ratings on both stations.
 
willdav713 said:
fredcantu said:
wild949austin said:
Magic 95.5 should stay as is... (sorry, but I hate the m-a-J-i-c spelling)
Click to expand...

I believe Magic was copyrighted or trademarked back in the 70s.
That's why the Majic spelling is used here.
Click to expand...

If that was true Magic 105.3 in San Antonio would not exist. It is just a name brading, Majic is typically used for Urban AC stations for example KMJQ Majic 102 Houston Galveston while Magic is typically used for AC stations, Hot AC, and oldies stations.
KKMG was probally taken by another station at their inception so they had to make use of KKMJ, and that is probally why they call themselves Majic.
Click to expand...

Or it could be that KSMG and others opted to pay to use the MAGIC name.
 
fredcantu said:
willdav713 said:
fredcantu said:
wild949austin said:
Magic 95.5 should stay as is... (sorry, but I hate the m-a-J-i-c spelling)
Click to expand...

I believe Magic was copyrighted or trademarked back in the 70s.
That's why the Majic spelling is used here.
Click to expand...

If that was true Magic 105.3 in San Antonio would not exist. It is just a name brading, Majic is typically used for Urban AC stations for example KMJQ Majic 102 Houston Galveston while Magic is typically used for AC stations, Hot AC, and oldies stations.
KKMG was probally taken by another station at their inception so they had to make use of KKMJ, and that is probally why they call themselves Majic.
Click to expand...

Or it could be that KSMG and others opted to pay to use the MAGIC name.
Click to expand...

KKMG is a station in Colorado known as Magic and has been signed on since 1983
http://en.wikipedia.org/wiki/KKMG
KKMJ signed on in 1986.
Clear Channel would have branded Mix 96.1 in San Antonio as Kiss FM but because of the calls KISS on 99.5 Cox Radio owned the copyright to the KISS name because of the call letters, and that is the only Clear Channel top 40 station that is not a Hot AC to be named Mix to my knowledge. That is also why KQXT was billed as KQ-102 because of Q100 and later on Q96.
 
Willdav713 - Mix in San Antonio would not have been a 'KISS' station when we signed it on in '98. That was before CC started using the KISS brand nationally. We used 'Mix' because of the success Mix 94.7 had in SA when they shared a tower in Kyle with BOB FM (then KEYI). I believe it was '97 when KAMX moved from Kyle to Mt. Larson in Austin which made them no longer a viable signal in San Antonio.

I once had a 'Brand Manager' come to San Antonio and ask me 'how is there a KISS station here? Why aren't we KISS?'- needless to say, I was a bit speechless.

Sorry for veering so far off-topic of the original subject.
 
fredcantu said:
Greater Media began the Magic format in 1975 with WMGK in Philadelphia.

http://en.wikipedia.org/wiki/WMGK

The success prompted them to launch it in other markets and license the name to stations where it did not own stations.
Click to expand...

Thanks for the info, but I don't see any source that states Magic licensed the name to stations where it did not own stations. It does say "Magic 103" was one of the pioneering stations in the Adult Contemporary format, and the concept was subsequently applied to stations in other markets
 
Krash Kelly said:
Willdav713 - Mix in San Antonio would not have been a 'KISS' station when we signed it on in '98. That was before CC started using the KISS brand nationally. We used 'Mix' because of the success Mix 94.7 had in SA when they shared a tower in Kyle with BOB FM (then KEYI). I believe it was '97 when KAMX moved from Kyle to Mt. Larson in Austin which made them no longer a viable signal in San Antonio.

I once had a 'Brand Manager' come to San Antonio and ask me 'how is there a KISS station here? Why aren't we KISS?'- needless to say, I was a bit speechless.

Sorry for veering so far off-topic of the original subject.
Click to expand...

No worries, but CC also marketed KHYS "Kiss 98.5" in Houston, Texas during that same time, I don't know any other CC stations besides that one that used the Kiss FM branding in the late 90s.
 
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