• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Gray shuts down KGWN's news operation as part of its SLC swap with Marquee Broadcasting

Scottsbluff is about as confusing as a submarket gets, with historic ties to Cheyenne, Rapid City, and North Platte.

This is one case of a county not really fitting neatly into any one market. If not for local news, viewers there might just prefer to watch Denver stations, if they could be made available via cable (as they were at one time) or satellite. It kind of reminds me of the counties of southeastern Kentucky, which are a crazy-quilt of markets (Lexington, Knoxville, Charleston-Huntington, and Tri-Cities, with WLOS Asheville having been the preferred ABC affiliate at one time on top of that), and actual viewing patterns depend on what side of the mountain you are on (for OTA) or which market that Nielsen thinks you should fall into (for mandatory satellite coverage), with cable operators providing a medley of affiliates from various markets. As in Scottsbluff, you have a local station (WYMT) that is assigned to one market (Lexington), but viewership extends into the other three markets.
 
Last edited:
IM42A said:
Scottsbluff is about as confusing as a submarket gets, with historic ties to Cheyenne, Rapid City, and North Platte.

This is one case of a county not really fitting neatly into any one market. If not for local news, viewers there might just prefer to watch Denver stations, if they could be made available via cable (as they were at one time) or satellite. It kind of reminds me of the counties of southeastern Kentucky, which are a crazy-quilt of markets (Lexington, Knoxville, Charleston-Huntington, and Tri-Cities, with WLOS Asheville having been the preferred ABC affiliate at one time on top of that), and actual viewing patterns depend on what side of the mountain you are on (for OTA) or which market that Nielsen thinks you should fall into (for mandatory satellite coverage), with cable operators providing a medley of affiliates from various markets. As in Scottsbluff, you have a local station (WYMT) that is assigned to one market (Lexington), but viewership extends into the other three markets.
Click to expand...
This is a great point. Smaller market stations carried on the same cable system as a larger market like Denver stations will always stick out from a quality standpoint as inferior. Radio or TV, viewers/listeners want quality, and the larger markets have the resources and talent to provide a higher quality newscast. Besides, one could cover only so many porch fires, car crashes, or County Council meetings in a smaller market.
 
Kelly A said:
This is a great point. Smaller market stations carried on the same cable system as a larger market like Denver stations will always stick out from a quality standpoint as inferior. Radio or TV, viewers/listeners want quality, and the larger markets have the resources and talent to provide a higher quality newscast. Besides, one could cover only so many porch fires, car crashes, or County Council meetings in a smaller market.
Click to expand...
Yes, and this is why smaller markets' network affiliates don't really want larger markets' affiliates of the same networks on cable or dish coming into those small markets. Pretty much everyone wants to see local news, but aside from that, there is often a preference for stations from larger markets.

A similar situation exists in "orphan counties" where in-market news from out of state may give scant (or even no) coverage to in-state matters of interest (state government, university sports, and so on), yet those out-of-state markets are keen to keep counties in their DMA. All other things held constant, the entire state of Colorado (minus the Colorado Springs and possibly Grand Junction markets) would probably prefer Denver stations, but a couple of counties in southern Colorado remain part of the Albuquerque DMA, and I don't suppose Albuquerque wishes to lose them. That market once included several other Colorado counties. In far southeastern Kentucky, several counties are stranded in the Tri-Cities or Knoxville markets when they'd probably prefer to be in the Lexington DMA along with getting WYMT. From what I've seen of Tri-Cities news, Letcher and Leslie counties don't even exist. It's a common lament in that area.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom