S
Soundlover
Guest
Hello everyone!
I wanted to let you know that Southern California's newest radio station 100.3 FM "The Sound" has retained eco-agency Big Imagination Group (BIG) for public relations services. Green Radio? Yeah, it's here.
Drawing upon BIG’s rich background in public engagement, the agency and The Sound are currently developing an outreach plan centered around environmental sustainability and a music-education curriculum. More details in the press release below.
I'll keep everyone posted about upcoming Sound events and community outreach activities.
Thanks for reading!
~SL
THE SOUND TAPS BIG IMAGINATION GROUP TO HELP TUNE IN TO WHAT L.A. LISTENERS CARE ABOUT MOST
Rock Station Teams with Culture-Building Agency to Bring
Socially Conscious Message and Timeless Music to Los Angeles Market
FOR IMMEDIATE RELEASE
Los Angeles, Calif. (August 18, 2008) – The Sound (KSWD/100.3-FM), Bonneville’s newest west coast station, has retained the public relations services of eco-agency Big Imagination Group (BIG) of Culver City, California to support its recent entry into the Los Angeles radio soundscape. The Sound chose BIG for its deep-rooted connection to L.A.’s music culture and its ability to galvanize communities around social and environmental initiatives.
The triple-A station, which debuted on April 8 with a world-class rock format, spins everything from Aerosmith to Arcade Fire and Coldplay to The Clash. The Sound is committed to giving listeners the best possible cross-section of songs while inviting them to participate in the evolution of the station’s playlist. Music lovers of all ages are tuning in, especially discerning baby boomers that miss hearing their favorite and often forgotten artists on the radio.
“The Sound promises programming with a purpose,” said Colette Brooks, BIG’s Chief Imagination Officer. “The station is uniquely positioned to attract and inspire a culture of conscious listeners – people who are not only passionate about music, but about music’s power to enrich community,” added Brooks. “BIG’s expertise lies in building cultures against a context of environmental and social responsibility – an approach that organically fits with The Sound’s ethos.”
Added Peter Burton, V.P./General Manager for The Sound, “BIG brings a unique public relations perspective to the table. Everything we do at the station respects the music, the artists, the listeners and the communities we serve and BIG is ideally positioned to drive the sort of positive culture-building The Sound is seeking.”
Examples of BIG’s culture-building initiatives include its launch of the Toyota Prius. BIG paired the automaker with environmental non-profit Global Green USA to create a unique Academy Awards campaign, successfully enrolling celebrities such as Naomi Watts, Cameron Diaz and Will Ferrell to step out of chauffeur-driven hybrids instead of gas-guzzling limos on Oscar night. BIG generated thousands of stories and millions of impressions worldwide to benefit both Toyota and Global Green’s clean air initiative.
In its effort to help the National Civil Rights Museum transform itself from a regional attraction into a nationally renowned destination, BIG staged a VIP screening of a newly created documentary in Los Angeles featuring civil rights icons associated with the museum. Attended by modern social-justice activists and Hollywood influencers, the screening resulted in both a broadcast deal and limited theatrical release for the film, which will dramatically raise the museum’s profile as well as generate additional revenues supporting its ongoing educational initiatives.
For the 40th anniversary of Ocean Park Community Center (OPCC), the foremost homeless-services agency in Los Angeles, BIG created a commemorative book, 40 Lives: From Homelessness to Hope, which features real-life stories of people whose lives have been changed by OPCC. Creating an alliance between OPCC and the Actors’ Gang Theater Company, BIG presented a stage reading of “Impossible Boulevard,” based on the inspiring book. Showcasing top Hollywood stars including Tim Robbins, Morgan Freeman and Don Cheadle, the event helped to cross-pollinate theater patrons and OPCC donors, raising much-needed funds towards OPCC’s $20-million capital campaign to build two homeless shelters.
Drawing upon BIG’s rich background in public engagement, the agency and The Sound are currently developing an outreach plan centered around environmental sustainability and a music-education curriculum.
About Big Imagination Group
Big Imagination Group is L.A.’s premier eco marketing and public relations agency committed to promoting products, services and social responsibility initiatives that enrich the planet and positively impact people’s lives. For over 20 years BIG has developed culture-building campaigns across multiple industries including health and wellness, entertainment, clean energy, education, eco-tourism, natural foods and automotive.
About Bonneville International
Bonneville International is an award-winning, dynamic and diversified media company with television, radio, advertising, and satellite operations in Los Angeles, Chicago, Washington, D.C., Seattle, Phoenix, St. Louis, Cincinnati, and Salt Lake City. Known not only as a leader in the industry, but also as a values-driven company, Bonneville’s mission in to “Make a Difference” in the communities where it operates. Bonneville is a national leader in providing quality, values-oriented media products and is headquartered in Salt Lake City, Utah. For more information visit http://www.bonneville.com.
# # #
CONTACT: Mitzye Ramos, Big Imagination Group, (310) 204-6100 x24, [email protected]
I wanted to let you know that Southern California's newest radio station 100.3 FM "The Sound" has retained eco-agency Big Imagination Group (BIG) for public relations services. Green Radio? Yeah, it's here.
Drawing upon BIG’s rich background in public engagement, the agency and The Sound are currently developing an outreach plan centered around environmental sustainability and a music-education curriculum. More details in the press release below.
I'll keep everyone posted about upcoming Sound events and community outreach activities.
Thanks for reading!
~SL
THE SOUND TAPS BIG IMAGINATION GROUP TO HELP TUNE IN TO WHAT L.A. LISTENERS CARE ABOUT MOST
Rock Station Teams with Culture-Building Agency to Bring
Socially Conscious Message and Timeless Music to Los Angeles Market
FOR IMMEDIATE RELEASE
Los Angeles, Calif. (August 18, 2008) – The Sound (KSWD/100.3-FM), Bonneville’s newest west coast station, has retained the public relations services of eco-agency Big Imagination Group (BIG) of Culver City, California to support its recent entry into the Los Angeles radio soundscape. The Sound chose BIG for its deep-rooted connection to L.A.’s music culture and its ability to galvanize communities around social and environmental initiatives.
The triple-A station, which debuted on April 8 with a world-class rock format, spins everything from Aerosmith to Arcade Fire and Coldplay to The Clash. The Sound is committed to giving listeners the best possible cross-section of songs while inviting them to participate in the evolution of the station’s playlist. Music lovers of all ages are tuning in, especially discerning baby boomers that miss hearing their favorite and often forgotten artists on the radio.
“The Sound promises programming with a purpose,” said Colette Brooks, BIG’s Chief Imagination Officer. “The station is uniquely positioned to attract and inspire a culture of conscious listeners – people who are not only passionate about music, but about music’s power to enrich community,” added Brooks. “BIG’s expertise lies in building cultures against a context of environmental and social responsibility – an approach that organically fits with The Sound’s ethos.”
Added Peter Burton, V.P./General Manager for The Sound, “BIG brings a unique public relations perspective to the table. Everything we do at the station respects the music, the artists, the listeners and the communities we serve and BIG is ideally positioned to drive the sort of positive culture-building The Sound is seeking.”
Examples of BIG’s culture-building initiatives include its launch of the Toyota Prius. BIG paired the automaker with environmental non-profit Global Green USA to create a unique Academy Awards campaign, successfully enrolling celebrities such as Naomi Watts, Cameron Diaz and Will Ferrell to step out of chauffeur-driven hybrids instead of gas-guzzling limos on Oscar night. BIG generated thousands of stories and millions of impressions worldwide to benefit both Toyota and Global Green’s clean air initiative.
In its effort to help the National Civil Rights Museum transform itself from a regional attraction into a nationally renowned destination, BIG staged a VIP screening of a newly created documentary in Los Angeles featuring civil rights icons associated with the museum. Attended by modern social-justice activists and Hollywood influencers, the screening resulted in both a broadcast deal and limited theatrical release for the film, which will dramatically raise the museum’s profile as well as generate additional revenues supporting its ongoing educational initiatives.
For the 40th anniversary of Ocean Park Community Center (OPCC), the foremost homeless-services agency in Los Angeles, BIG created a commemorative book, 40 Lives: From Homelessness to Hope, which features real-life stories of people whose lives have been changed by OPCC. Creating an alliance between OPCC and the Actors’ Gang Theater Company, BIG presented a stage reading of “Impossible Boulevard,” based on the inspiring book. Showcasing top Hollywood stars including Tim Robbins, Morgan Freeman and Don Cheadle, the event helped to cross-pollinate theater patrons and OPCC donors, raising much-needed funds towards OPCC’s $20-million capital campaign to build two homeless shelters.
Drawing upon BIG’s rich background in public engagement, the agency and The Sound are currently developing an outreach plan centered around environmental sustainability and a music-education curriculum.
About Big Imagination Group
Big Imagination Group is L.A.’s premier eco marketing and public relations agency committed to promoting products, services and social responsibility initiatives that enrich the planet and positively impact people’s lives. For over 20 years BIG has developed culture-building campaigns across multiple industries including health and wellness, entertainment, clean energy, education, eco-tourism, natural foods and automotive.
About Bonneville International
Bonneville International is an award-winning, dynamic and diversified media company with television, radio, advertising, and satellite operations in Los Angeles, Chicago, Washington, D.C., Seattle, Phoenix, St. Louis, Cincinnati, and Salt Lake City. Known not only as a leader in the industry, but also as a values-driven company, Bonneville’s mission in to “Make a Difference” in the communities where it operates. Bonneville is a national leader in providing quality, values-oriented media products and is headquartered in Salt Lake City, Utah. For more information visit http://www.bonneville.com.
# # #
CONTACT: Mitzye Ramos, Big Imagination Group, (310) 204-6100 x24, [email protected]
