I was reviewing the latest rating numbers for the Greenville/Washington/New Bern
Market, and while #1 and #2 was no surprise, the big news is that "The Bear"
(WNBR/WNBB)has achieved something no station has done since i can remember,
getting higher ratings than a 100,000 watt powerhouse, WNCT.
Some people there are probably asking, what happened?, my take is that they
should have never tweaked their format to only play the 60's and 70's.
And even though they still have the beach music shows on weekends, whatever
worked for them awhile back should be brought back.
Market, and while #1 and #2 was no surprise, the big news is that "The Bear"
(WNBR/WNBB)has achieved something no station has done since i can remember,
getting higher ratings than a 100,000 watt powerhouse, WNCT.
Some people there are probably asking, what happened?, my take is that they
should have never tweaked their format to only play the 60's and 70's.
And even though they still have the beach music shows on weekends, whatever
worked for them awhile back should be brought back.