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Has the love for Hip Hop faded in SA?
- Thread starter saradio1
- Start date
As a long time listener of 99.5 KISS, I hope they reverse the trend. Should they follow KUPD in Phoenix and have 15 or 16 currents on the playlist and expand the playlist from 150 songs mainly from the 90’s and add a select amount from 2000-2019? Will San Antonio respond positively to Dirty Honey and the Bad Wolves? Do they slowly add currents to the playlist or go business as usual?
In 18-49, The Beat is at its third highest in the last 14 books, and 1.2 shares above the same month last year. While it is a little below the October book, both of those are high points (along with April) in that same 14 book comparison.
The Beat is 5th in 18-49, and absolute #1 in 18-34, and within 0.1 of last month... both of those months being records for the last year or so.
In 18-34 KVBH is up from 12th to 10th, and is now around 12th in 18-49, with November just showing part of the final music playlist implementation (and showing growth in those two weeks).
All this does is show the danger of reacting to 12+ numbers. It has been years since I looked at them for any market that I was involved with as it is very wise to ignore them and focus on the target audience and the audience groups advertisers buy.
A
AnyHuman
Guest
Yeah I don't even listen to KISS because I've heard the 90's rock a thousand times already.
A
Aquarius
Guest
Just an idea but I don’t know how good this would work. Why don’t they just move some of the older 90’s rock to the sister station The Eagle 106.7 and just have an active rock format on 99.5 Kiss that plays rock from the 2000’s and 2010’s with some current hits.
I think San Antonio would probably react positively to a station similar to KISS’s sister station 105.7 The Bone in Tulsa. It has a very similar to KISS already but with a few currents and updated playlist.
I think San Antonio would probably react positively to a station similar to KISS’s sister station 105.7 The Bone in Tulsa. It has a very similar to KISS already but with a few currents and updated playlist.
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Keep in mind that Tulsa is 69% non-Hispanic white. San Antonio is 33% non-Hispanic white. What works in one market is unlikely to work in another that is so different.
KISS has created a blend that indexes very high with Hispanics, and that makes the comparisons with rock formats in Tulsa almost irrelevant.
If Kiss is going the 90s route, why not add some underground 90s rock that we don't hear often... or does "Smells Like Teen Spirit" and the same tiring Metallica x1000 an hour get more listeners?
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