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HBO, Apple Announce Stand-Alone HBO NOW Service On Apple TV, App Store

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HBO and Apple will debut a stand-alone service called HBO NOW on the Apple TV and Apple’s App Store, the companies’ CEOs announced today at a larger Apple event in San Francisco at the Yerba Buena Center. The service will cost $14.99, with the first month free initially for those who sign up through Apple devices.

The big news is the service won’t require a separate subscription from a Pay-TV provider, either cable or satellite, to get HBO NOW. The unbundling of HBO services has been discussed by execs for a few months now, but no price and no availability had been announced.
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http://deadline.com/2015/03/hbo-now-apple-announcement-1201388867/
 
Seems more like an exclusivity deal for Apple in the short term.
HBO would be foolish to hitch it's star to only one platform for the long run.

While this is good buzz for Apple right now, it's really no different than video games being released on only one platform for a locked period of time before it's unleashed to the rest of the sweaty masses at a later date.
 
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