HBO Max Officially Gets Into Live Sports With $200M U.S. Soccer Deal
HBO Max, TNT and TBS will air U.S. Women's and Men's National Team matches beginning in 2023.
WarnerMedia’s streaming service HBO Max is officially getting into the live sports business as part of an eight-year deal with the U.S. Soccer Federation.
The deal, which Sports Business Journal pegs at more than $200 million, will see TNT/TBS and HBO Max air 20 U.S. Women’s and Men’s National Team matches annually beginning in 2023. About half of those matches will stream on HBO Max and air on TV, with the rest exclusive to the streaming platform.
The deal also includes digital and highlight rights for Turner’s Bleacher Report, as well as ancillary content like alternative broadcast feeds (think ESPN’s “Manningcast”) or programming like behind-the-scenes docuseries.