HBO Max mulls adding commercials to classic movies and select new shows

[Y2kTheNewOldies]

WarnerMedia’s new HBO Max streaming service is considering adding commercials to classic movies and some of its original content.

The company has circulated a marketing survey to consumers, explaining that an ad-supported version of HBO Max could potentially carry two to four minutes of advertising per hour, according to Variety. While ads won’t likely appear in any HBO original shows or new movies, the survey suggests ads may appear alongside content from WarnerMedia’s other TV networks.

This includes original shows from HBO Max, such as “Search Party,” starring Ali Shawkat or Anna Kendrick’s romantic comedy series “Love Life,” or older movies from Turner Classic Movies such as “The Wizard of Oz,” Stanley Kubrick’s “2001: Space Odyssey,” and “Grease.”

https://nypost.com/2020/09/09/hbo-m...cials-to-classic-movies-and-select-new-shows/

Increase revenue and viewers are a factor here.

 

[Y2kTheNewOldies]

https://www.fiercevideo.com/video/at-t-confirms-cheaper-hbo-max-ads-for-spring-2021

AT&T has confirmed that its advertising-supported HBO Max will launch next spring and will cost less than $14.99 per month.

CEO John Stankey declined to tell Bloomberg what the price will be for HBO Max with ads or if the service will have a different name. But he did say that it will feature a “light ad load” and that some content on the service won’t have ads and will only be available to subscribers who pay for the ad-free version.

“Virtually any fast-growing company that’s out there today, many of them have free services that are supported by data and advertising,” Stankey told the publication. “Having an advertising option is going to be important to making sure the broadest cross section of content is available to people moving forward.”