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"HD Radio and the Myth of Awareness"-MARK RAMSEY

S

SUPERCASTER

"Awareness has almost nothing whatsoever to do with the potential success or lack thereof for HD radio.Saying "well, folks need to be aware of it in order to buy it" is like saying you need to have a hand in order to buy a glove. Of course you do. But the existence of hands does not necessarily lead to the demand for gloves. In marketing this type of condition is called "necessary, but not sufficient."No one has ever bought anything simply because they were aware of it. They buy what they buy because they want it."HERE IS THE REST OF THE STORY:http://www.hear2.com/2006/06/hd_radio_and_th.html
 
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