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Heard 3 - Count 'Em, 3! - HD Radio Spots During The 5 PM News On WOR

DToTheJ

DToTheJ

Yesterday, during the 5 PM top-of-the-hour newscast on WOR in New York, during both commercial breaks, I heard - not one, not two, but three different spots for HD Radio. Yep, two of them ran back-to-back in the first commercial break, and the third one followed a 30-second spot for another advertiser.

I wonder, how much money does a 50,000-watt blowtorch like WOR command for a commercial during their newscasts, specifically in a "drive time" hour like 5 PM? I can imagine how much iBiquity spent on that sale. Of course, WOR has an HD channel on its AM frequency... but three spots during the 5 o'clock newscast? Either it's generous make-goods for iBiquity, or WOR is desperate. Usually, I'll hear HD Radio commercials at the tail end of spot loads, but never in the middle of a newscast. Something is definitely fishy here.
 
WOR must be trying to appease iNiquity for Tom going public with his not being able to find an iBlock radio for his new Ford last fall.
 
Three words: "It's first quarter."

On many radio stations at this time of year, the commercial traffic department could be nicknamed "Death Valley." Tumbleweeds are blowing about. Business is usually, ahem, "slow."

WOR obviously has unsold inventory and there's a rotator auto-fill schedule including HD promos, which is what you're hearing. And I can tell you with great confidence how much iBiquity spent on those prime-time spots. That would be: zero.

Three HD commercials. Understood by precisely NOBODY. And generating even less retail response.....
 
This definitely puts things into perspective. Thanks, Savage!
 
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