Heartbeat sound at the end of commercials

[NoWayNoCC]

Anyone know what this is for? Lately, I've noticed that many TV commercials end with a brief heartbeat sound after the picture fades. It's just a little "lub-dub." This seems to be especially common during court shows.

Is this like the "CBS bong" of the '70s or the little beeps on cable in the '80s that were supposed to signify when commercial breaks end?

 

[mvcg66b3r]

Anyone know what this is for? Lately, I've noticed that many TV commercials end with a brief heartbeat sound after the picture fades. It's just a little "lub-dub." This seems to be especially common during court shows.

Is this like the "CBS bong" of the '70s or the little beeps on cable in the '80s that were supposed to signify when commercial breaks end?

They're for commercials for products made by GlaxoSmithKline (TUMS, Sensodyne, etc.).

 

[crainbebo]

Not only that, but I also hear that 'Hisamitsu' every time a Salonpas commercial airs - which is EVERY NIGHT on the CBS Evening News...along with other shows!

 

[wadio]

That 'Hisamitsu' sounder is annoying because the reverb tail is cut off! Sheesh, give the sounder an extra half-second at the end so it sounds right. That would also provide a tiny bit of separation from the next spot.

 

[Scott2013]

I found out the Hisamitsu sounder originally started out in Japanese commercials in the 2000s (at least).
https://www.youtube.com/watch?v=uG29kfC3hI4

 

[1069_KIFR]

I'd rather hear the Law and Order sound

 

[kenrayc]

Like the beginning of Heart Of Rock and Roll by Huey Lewis and the end of Pink Floyd, Dark Side Of The Moon LOL