http://business.bostonherald.com/businessNews/view.bg?articleid=129766
"Talk radio may be the final holdout, the last media arena to become populated by women. If you exclude a few syndicated female voices originating in other cities, WTKK-FM (96.9) talker (and Herald columnist) Margery Eagan is it for major Boston stations. Some say it’s time for that to change.
Julie Kahn, market manager for Boston’s Entercom-owned stations including WRKO and WEEI-AM (850), says she was taught somewhere along the line that listeners, including women, want to hear male voices. But Kahn says that’s an antiquated idea.
Entercom is conducting focus groups and other research on WRKO. While it’s early in the process, Kahn says the station ‘‘might find an appetite” for a female voice. ‘‘We absolutely would be open to that kind of thing.”
"Talk radio may be the final holdout, the last media arena to become populated by women. If you exclude a few syndicated female voices originating in other cities, WTKK-FM (96.9) talker (and Herald columnist) Margery Eagan is it for major Boston stations. Some say it’s time for that to change.
Julie Kahn, market manager for Boston’s Entercom-owned stations including WRKO and WEEI-AM (850), says she was taught somewhere along the line that listeners, including women, want to hear male voices. But Kahn says that’s an antiquated idea.
Entercom is conducting focus groups and other research on WRKO. While it’s early in the process, Kahn says the station ‘‘might find an appetite” for a female voice. ‘‘We absolutely would be open to that kind of thing.”