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Herald: WTKK deal may make Howie the $7 million man

At this point, shouldn't he change his name to Howie Cash? :)
 
Totally UNBELIEVABLE :eek:, the bonus structure is just 'insane,' getting one even if you're not in the Top 5 of your demo!!!!!!!
 
Yeah, he'll never hit the high end, but the whole notion of earning a "bonus" for performance that is expected makes me crazy. Do you suppose TKK would have hired him at that money if they expected him to be below 7th, or whatever the last slot is? I also like the "premium", or bonus for earning a bonus, that he'd get in the fall or spring. It is still pretty sweet, even if it only ends up being a $4.5 million dollar deal.

The structure reminds me of Ben Stiller's 9th place ribbon in "Meet the Fockers".
 
Sounds just like the deal Imus had with CBS with the clause that told the "I" man that he had to be outrageous. And so, the ' nappy-headed hoes..." remark that got him fired.

May the same thing happen to Howie. Don't see how Carr can garner enough of an audience after the newness wears off to keep the ratings.

Read what Emily Rooney says about Carr in September's Boston Magazine. She is right on.
 
If the same thing that happened to Imus happens to Howie, that means he gets even more money.
(Imus got $20 million, remember? though that was partially because he had signed a 4 year deal at
$10 million per and they settled to make him go away...I think I-man wanted $120 mil or something outrageous, got much less but still not bad).

I'm guessing that Rooney's piece about HC must not be complimentary, if you enjoyed it--if so, not a nice
thing to say about your future co-worker, Emily "Thanks Dad" Rooney! (Emily is still at 'TKK right, as part
of Jay's show, etc.?)
 
Howie's secretary" has the latest...It's all about the performance bonuses. (Without them,
the deal's a bit more modest...)

It looks like that more modest amount actually IS the deal.

With the various competition he has, it could be tough to
hit that mark.

Well, yes. The competition includes the following. Let's see how that yearly bonus is gonna work out..

(Stations listed in latest A25-54 order)

KISS ( Matty)...Ain't gonna beat him....bonus down to 600K
WBZ (Walsh)....not a chance...bonus down to 400K
WEEI (D&C)...nope...bonus down to 320K
JAMN (R&P)...nobody sees this happening...bonus down to 280K
WMJX (Adams)...can't see all those W25-54 switching...bonus down to 240K
WROR (L&R)....probably not, but you never know...we'll let the bonus wash...still at 240K
WODS (Dorman)...don't think so...bonus down to 200K


So, Howie has actually gone from being the supposedly "7.5 Million Dollar Man" to being the, at best, if everything breaks perfectly, the 3.75 Million Dollar Man, which is exactly the same as he would have made at WRKO (even with the reported pay cut request to 750K, since he would have bargained that away) and, if L&R don't roll over, and O&A get hot, to being the "Making a Million Less Than I Could Have Made at WRKO Man. Imus was tied for 8th with WAAF (Hill) and Howie isn't going to start with many Imus holdovers. If WAAF moves up, Howie drops even further out of the money.

The winner in this is going to be WTKK, which gets an AMD host for less than they were probably paying for Imus, and clears away some competition for their real 7 Million Dollar Man, Severin.

Now, they may have relaxed the drug laws in whatever town Heslam lives, but Howie has as much chance of being the 7 Million Dollar Man, as I do of becoming the 100 Million Dollar Man, provided I hit Megabucks, the stockmarket skyrockets and takes my IRA with it, and my aunt blows off all her kids and I inherit her silver mine in Colorado. I'm probably the better bet (Aunt Mary is looking pretty frail these days at 100 years old.)

Then again, the competition does include Finneran...

I understand that you have to pay your dues to your spiritual mentor at SaveWRKO, but since you are actually in the business, I find it hard to believe that you actually think this story is anything more than planted BS and that you take it seriously. The competition has never been Finneran, except to the usual Kool-Aid drinkers.

note the ratings at end of article. Howie fifth in afternoons.. Finneran ranked 15th in mornings 25-54s.

Howie is getting his base for beating Finneran. Do you understand what is going on here?

It is funny how WRKO was a bunch of cheapskate, ungrateful, bast**ds when they supposedly offered Howie a cut to $750K, but somehow GM is a white knight by offering him up to a quarter mil less. The high end bonuses that Heslam is hyperventilating over are just window dressing, GM could have quoted those bonuses as a percentage of the GNP for all they matter, since Howie has a better chance of being struck by lightning than cracking the upper ranks of the 25-54 demo against the AMD competition. Really makes WTKK look like high rollers, though. Good PR move.

Politics does make strange bedfellows.

Regards,
TSB
 
Yes, the base salary is a bit lower than what WRKO was giving him (not sure if the 790 large included
bonuses if any) and he'd have to be consistently #1, #2, etc. to get a whole bunch of money. But
even #5 in a given period can get him a good chunk of change.

Well, I am serious--the competition DOES include Finneran. And my saying that "Howie's secretary"
put the story up shows that I know it's a "planted" story so take for what it's worth.
I'd think Howie could get the occasional bonus and yes, he does have a bit of competition, but who knows?
Personally I'd hope that Severin could be the morning guy and put Howie in afternoons. He came in
fifth for 'RKO last period--could do half decently in afternoons at WTKK. Who knows what 'RKO would
put on in Carr's place for that slot.

Brian isn't my spiritual mentor (SaveWRKO.com) but I think he can be entertaining and informative, if
perhaps biased vs. Entercom. Brian must be on vacation as it's 2:08 pm and nothing yet about Heslam's
article. I had this posted at 4 am, folks :)
 
Yes, the base salary is a bit lower than what WRKO was giving him (not sure if the 790 large included
bonuses if any) and he'd have to be consistently #1, #2, etc. to get a whole bunch of money. But
even #5 in a given period can get him a good chunk of change.

Just wondering, but who exactly do you see him bumping off to get to 5th, since he's probably going to be starting around 9th or 10th in the middle of a book. The music stations? All news? WEEI with the Sox in post season and the Patriots set to run the table until February when the Sox hot stove fires up anew?

Well, I am serious--the competition DOES include Finneran.

It doesn't. That's akin to saying the competition for the Sox is the K.C. Royals; technically true but meaningless. If he doesn't beat Finneran, WTKK will probably eat his contract. His immediate problem is staying ahead of Hill on WAAF, not trying to see if he can run 15th in the market.

I'd think Howie could get the occasional bonus

Are you saying that Howie jumped stations for a cut in pay, because he's going to have to get more than just an occasional bonus to equal his current deal.

and yes, he does have a bit of competition, but who knows?

As has been mentioned before. Howie's ace in the hole is that he's always been the varsity up against everyone else's second stringers. When TKK put Severin up against him, Severin wrestled him to a draw, and sometimes even beat him. Now, Howie's doing the equivalent of joining a basketball league where every player is Michael Jordan. This is not going to be pretty.


Personally I'd hope that Severin could be the morning guy and put Howie in afternoons. He came in
fifth for 'RKO last period--could do half decently in afternoons at WTKK. Who knows what 'RKO would
put on in Carr's place for that slot.

But why would WTKK do that? It would defeat the purpose of the deal. Part of this was to protect Severin, who is locked into a big money contract. They get Howie out of Severin's way for short money, load up the deal with a bunch of incentives he's never going to see, and get AMD covered. I get the feeling that Howie has gotten snookered by GM on this deal.

Regards,
TSB
 
I don't know if Howie would be as bad as 15th in am drive but you're right, there's a lot of competition
who would be ahead of him. And yes, they want to protect Severin and keep him in pm drive and I'm
sure they would but I would prefer hearing him in afternoons. We'll see if the jump happens and how
Howie will do.
 
The latest via Howie's secretary:

http://www.bostonherald.com/blogs/messengerBlog/

Says before Howie can take WTKK morning slot, 3 conditions must be met:
1) He doesn't get a matching or better offer from Entercom
2) "Entercom agrees to wave its non-compete and right-of-first-refusal provisions."
and 3) is that a court "rules that the provisions are unenforceable."

See article for more. HC will get 5 pd weeks of vacation a year and can do some commercial
endorsements.
 
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