Apologies, my intent wasn't to jump on you fordranger, but I was feeling some frustration because I couldn't make heads nor tails of what you were talking about, or what Radio Disney has to do with a Class C FM in Seattle. I've been doing this radio thing professionally since 1976 and wouldn't ever make the statement that any PD or group owner knows exactly what they're doing all the time. Sometimes they use research, sometimes experience, more often an educated guess. But I'm not in programming end of the business anyway, thankfully.
I've been doing radio professionally since... er... well lets just say NOT very long. As you can imagine, I put everyone working in the radio industry in Seattle on a pedestal of expertise since i'm a rookie. Sorry, I wasn't trying to be rude to you either. As you well know, there are so many people out there who think they are an expert.