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Here's something I haven't heard: What time is the flip to Diva BR supposed to happen?

mightynine

mightynine

Here's something I haven't heard: What time is the flip to Diva BR supposed to happen?

Don't tell me I have to get up early to hear it. Diva's don't wake up early, and neither do I.
 
Re: Here's something I haven't heard: What time is the flip to Diva BR supposed to happen?

Check it out Monday morning. And responding to an earlier posts about why they don't flip it to CHR( since WFMF has no competition)again..they have NO research. They have a woman in corporate who is calling the shots with programming instead of focusing on her responsibilities as the number 2 person in the company. She is overseeing this region because they do not have a VP of programming in place for some reason, so she is dabbling in programming. It was her idea to flip 93.7 and I gaurantee you this is her idea as well. The new OM was her hire. You do the math.


> Don't tell me I have to get up early to hear it. Diva's
> don't wake up early, and neither do I.
>
 
Re: Here's something I haven't heard: What time is the flip to Diva BR supposed to happen?

> Check it out Monday morning. And responding to an earlier
> posts about why they don't flip it to CHR( since WFMF has no
> competition)again..they have NO research. They have a woman
> in corporate who is calling the shots with programming
> instead of focusing on her responsibilities as the number 2
> person in the company. She is overseeing this region because
> they do not have a VP of programming in place for some
> reason, so she is dabbling in programming. It was her idea
> to flip 93.7 and I gaurantee you this is her idea as well.
> The new OM was her hire. You do the math.


THANK YOU,THANK YOU ,THANK YOU .....
This proves what I basically said... They have someone who is going by what she feels is right and not by actual thought, with others having to explain it away...

Yeah Rock 93.7 had low 12+... but let's see, it's making money and is doing great in target demo.. But she wanted to try a "jack" in BR... I'm just waiting on to see if people will like it, or decide it's a bad shuffle mode and tune out... (watch after the "jacks and jills" die (due to poor PDing) to actually make it with classic hits IMO)
Same thing with Diva 103...Kill a station that was doing half pack ratings for a format that isn't half that in your market!!!
Now that I hear her idea for diva, I like it more than the one in NOLA, it could use tweaks however(killing disco definitely) but having two divas (name I mean) is just gonna confuse the people with the digests and possibly give one credit the other deserved... Or just tuning out cause the imaging sucks (I have found men who like the overall music rotation but hate the imaging)

When they fail to do what is promised... I want to see their idea of fixing it up... They have some good ideas..but implimation sucks...

Also, It may be time to learn how to cross promote with New Orleans... I'd love to see the DIVA NOLA move to 106.1 and rock take over the 92.3 spot.. Then we'd see lower numbers (for rock music) but higher revenue IMO

RFLA
 
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