It benefits the likes of Howie, etc., since his audience (mostly conservatives but there are some liberals like Josh from Vermont and Steve from Montreal) needs a place to vent. They do show up in the ratings, as does WBZ (Rea), WTKK, and WXKS but I can't say the same for WWZN just yet unless they don't subscribe. NPR does exist for those on the left, too, and we'll see if they ever
get de-funded (see Juan Williams controversy) No doubt--and I am joking here--some on the left are furious that they don't have 100 per cent of the office holders in MA yet, just 98, and perhaps they can use their own outlets to complain. Or they can call Howie or Michael or others...
I know Santos has to buy time to put his shows on WWZN and maybe it's just too expensive for
subscribing to the ratings...? If Revolution Boston is popular he should consider subscribing--get some more ad dollars.