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Buffalo Hispanic/Latino radio coming to Buffalo-Toronto on HD3

S

SirRoxalot

WNY Public Broadcasting, the parent of WNED and WBFO, has adopted the moniker "Buffalo-Toronto Public Media." They're bringing Hispanic/Latino radio to Buffalo and Toronto in a partnership with Sin Fronteras WNY. It will be on WBFO-FM HD3. HD3 listening is likely to be miniscule, but it's very possible that programming will be picked up on cable could provide programming for translators, particularly in Niagara and Orleans counties where migrant farm workers have contributed to a growing Hispanic population.

www.insideradio.com

Latino-Focused Radio Bilingüe To Air In Buffalo, Toronto Areas.

Radio Bilingüe, which offers programming focused on Latino arts and culture, is coming to Western New York and Southern Ontario. It will air on 88.7 WBFO HD3, according to an
www.insideradio.com www.insideradio.com
 
It's not likely to end up on translators, only because there are no translators in those areas that aren't already locked up by one of the market's commercial operators or Family Life.

The local Hispanic community group that's doing this project with BTPM will, I'd hope, be promoting availability of radios so their audience can hear the programming. And of course if there's another application window at some point for new translators, I assume they'd try applying, though frequencies are hard to find in the area.
 
OK so ... Hot 98.9 has a zero point somethin' share. Seems this could/would/should be a format to consider for 1120 AM and 98.9 FM?
 
Rusty Bridges said:
OK so ... Hot 98.9 has a zero point somethin' share. Seems this could/would/should be a format to consider for 1120 AM and 98.9 FM?
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Cumulus doesn't do Hispanic programming on a national level. So that would be a surprise.

This particular venture is a nationally syndicated non-commercial format based in California.
 
TheBigA said:
Cumulus doesn't do Hispanic programming on a national level. So that would be a surprise.

This particular venture is a nationally syndicated non-commercial format based in California.
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Which group's format are you referring to?
 
DavidEduardo said:
Yeah, that is guaranteed to be totally uninteresting and mostly unalienable by the vast majority of Hispanics in the region.
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"...totally uninteresting and mostly unalienable..."
Cold! But funny. Leaves no room for interpretation. Don't be surprised if these words show up somewhere in a future post by any number of other posters, David.
 
My guess is that there will be available on the WBFO mobile app and that it will get promoted on both the main radio and tv channels. The app is more likely to get listeners than the HD3 channel.
 
Rusty Bridges said:
"...totally uninteresting and mostly unalienable..."
Cold! But funny. Leaves no room for interpretation. Don't be surprised if these words show up somewhere in a future post by any number of other posters, David.
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And, of course, that was "autocorrect" inserting unalienable instead of unlistenable (it wants to do it here, again, but I stopped it in time) due to a single letter typo.

Still, "incapable of being repudiated or transferred to another." seems to indicate a format that someone dreamed up based on personal taste with no regard for what any real world listener would like.
 
TheBigA said:
It's community radio, giving local community groups a voice. Exactly what a public station should be doing.
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It's not a voice if the programming is totally irrelevant to the Spanish speaking community in the area.
 
DavidEduardo said:
It's not a voice if the programming is totally irrelevant to the Spanish speaking community in the area.
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That's the job of Sin Fronteras WNY and the Hispanic Heritage Council:

“This is a monumental step forward to bring Hispanic/Latino programming to our growing Hispanic community here in WNY, and we are grateful for the partnership with Buffalo Toronto Public Media. This has been in the works for many years, and I am delighted that it has finally come into fruition,” Casimiro Rodriguez, President and Founder of the Hispanic Heritage Council of Western New York and of Sin Fronteras WNY, said in a news release. “We’ve already got a local talk show program in production and several sponsors signed on. It won’t be long before our local community will hear local voices on the station.”
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SirRoxalot said:
WNED and WBFO are carried on cable in the Toronto area. There's significant reach there and they derive significant money from Canada's biggest city and the "Golden Horseshoe" at the western end of Lake Ontario.
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OK, these non-commercial Buffalo stations, one classical, one NPR, might be heard by some listeners on cable FM in the Toronto area. But that doesn't mean an HD subchannel will also be carried. My guess is only the main signals are on this cable FM operation.

The title of this thread is in error. Hispanic Radio is NOT coming to Toronto. Even if people in Toronto can pick up 94,000 watt WNED-FM, they CAN'T hear an HD signal from WBFO.

There is Spanish-language radio in Toronto on some of its ethnic stations, such as 1610 CHHA. But that's an AM station all the way up the dial.
 
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