WKBQ went on the air around 1987 or 88, as a new ID for already Top 40 station KWK at 106.5. 106.5 went on the air as WGNU-FM, owned by the late Chuck Norman, who sold the station in 1977 to Doubleday Broadcasting. Doubleday already owned 1380 KWK in St. Louis, and purchased the FM to simulcast AM programing. However, since the station was east of the Misssissippi, it could not become KWK-FM, but instead for a number of years were WWWK-FM, and was known as Stereo WK, unitl a waiver was granted to them in the early 80s to become KWK-FM. During the 80s, KWK was primarily a "Rock 40" station until morphing into WKBQ. It was 1993 when Country Kix 104 (WKKX), and WKBQ would trade places.
104.1 went on the air as WJBM-FM in Jerseyville in the late 60s, as a counterpart to the still on the air WJBM at 1480. IICR, WJBM was a Country Music station, but carried a lot of block programming as was common for small town stations then. In 1985, the tower was relocated to Godfrey, IL, and the station was rechristened with the new call letters WKKX Kix 104, and studios were opened in Westport Plaza; Frank O Pinion, and other top notch personalities were brought it, and despite a "rimshot" type signal became a formidable competitor for longtime country powerhouse WIL, but ultimately squeezed AM competitor 550 KUSA out of the format alltogether to move to All CNN News (Now 550 is talk KTRS).
Zimmer Radio bought 104.1 in 1991, and added 106.5 in 1993, after Saul & Michael Frischling (Who then owned CHR/Rhythmic Hot 97 KHTK) defaulted on its purchase, and the station ended up being purchased by Zimmer, and formats were quickly swapped in 1993, giving WIL its first ever competition from another full market 100kW FM.
104.1 would go on as WKBQ until it was purchased by Emmis in 96, and was subsequently switched to Modern AC WALC "Alice @ 104.1," which was a disaster. 104.1 would ultimately go through a series of call letters and formats such as: Active Rock WXTM Extreme Radio, 80s & More WMLL "The Mall," and New Standards WRDA "Red 104.1" before ultimately being sold to its current ownership Radio One, and the station is now WHHL Hot 104.1, and it received a major signal boost in the area a year or so ago, when it changed Cities of license from Jerseyville, IL to Hazelwood, MO, and relocated its transmitter to the old Majic 108 tower on DeBallevire Av. in the heart of the City with a power of 50,000 watts giving the station a full market signal for the first time.