Holiday 2022 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the Holiday 2022 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the Holiday 2022 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?

 

[NoMoreLurking]

KOIT gets a 22.7 6+ in the San Jose breakout? That sleighs me.

 

[pjc1961]

Covering the survey period from Thu. 12/8/2022 thru Wed. 1/4/2023,
Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49
AllAccess Ratings Analysis - Holiday 2022 (scroll down to see San Francisco market)

25-54: 1. KOIT 2T. KQED 2T. KMVQ 4. KMEL 5. KISQ 6. (unlisted) 7. KIOI
18-34: 1. KOIT 2. KMEL 3. KYLD 4. KMVQ 5. KIOI 6T. KRZZ 6T. KSOL 6T. KGMZ
18-49: 1. KOIT 2. KMEL (up from #5) 3. KMVQ 4. KYLD (up from #7) 5. KIOI 6. KISQ

 

[CTListener]

Pretty obvious where nearly half of San Jose's country listeners went for their holiday music!

 

[Radiopaw]

Main thought is this KSOL vs KVVF ratings tango at such low numbers even if their formats may not entirely overlap is gonna force a change on one of their parts. I still want to see a Spanish news on FM. Perhaps there is a reason it is not done.

KITS up to 1.7 is still not good, holiday ratings having these bumps for bottom rated FMS isn’t rare, but the months after will really be telling for their future.

there is not much to go off here due to the volatility of holiday ratings in isolation, and there’s no patterns I see to get excited for a change in radio here yet outside of KVVF’s poor and slipping ratings.

 

[Radiomusik]

Something to David Eduardo, is it possible for the Bay Area can support and try another attempt of doing a Cumbia format similar to KDLD Viva in LA? It was once tried on KLOK under Entravision. The Salvadoran population has grown exponentially in last several decades. It may need to be researched again.

 

[davideduardo]

Main thought is this KSOL vs KVVF ratings tango at such low numbers even if their formats may not entirely overlap is gonna force a change on one of their parts.

One of the issues in several Hispanic markets is the Nielsen sample. The Spanish dominant portion is not proportional by age in the discreet demos, and much of the sample is on the old side.

I still want to see a Spanish news on FM. Perhaps there is a reason it is not done.

Yes, there is a reason. All news has not worked in nearly all of Latin America for the last 30 years or so. The exception is Perú, where there is a national news and talk network that is highly rated, but it has a 70 year tradition.

All news was tried in Mexico City, where there are a dozen or so all talk stations on both AM and FM, but it did not work.

The 3 all news stations (with national networks) in Puerto Rico went all talk in the 90's.

there is not much to go off here due to the volatility of holiday ratings in isolation, and there’s no patterns I see to get excited for a change in radio here yet outside of KVVF’s poor and slipping ratings.

Likely they are hoping that Nielsen fixes the sample as the pandemic's effect on recruiting lessens.

 

[Radiopaw]

One of the issues in several Hispanic markets is the Nielsen sample. The Spanish dominant portion is not proportional by age in the discreet demos, and much of the sample is on the old side.

Yes, there is a reason. All news has not worked in nearly all of Latin America for the last 30 years or so. The exception is Perú, where there is a national news and talk network that is highly rated, but it has a 70 year tradition.

All news was tried in Mexico City, where there are a dozen or so all talk stations on both AM and FM, but it did not work.

The 3 all news stations (with national networks) in Puerto Rico went all talk in the 90's.

Likely they are hoping that Nielsen fixes the sample as the pandemic's effect on recruiting lessens.

Your knowledge and experience is very valued, glad you’re around the San Francisco side! Thank you for the write up. Hopefully Nielsen will fix the demographic issue.

 

[Street Novelist]

Did KMEL change its playlist? That's a huge jump!

 

[Gregg.]

I notice KGMZ is tied for #6 in the 18-34 demo. That likely means KGMZ is ranked around 3rd or 4th among 18-34 men. Quite good for a station that only ranks #16 overall. KNBR-AM-FM is not listed in any of the demo rankings.