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Hot 106.5 Duval's Adult R&B will debut soon
- Thread starter jpm3002
- Start date
Well, we will see if Cox can overtake the longtime, heritage Urban AC station in Jacksonville, "V101.5", with the new "Hot 106.5". I wonder how they will differentiate themselves from "V101.5", and what will give them a competitive advantage in the new, pending Urban AC war in Jacksonville.
It'll be interesting to see if they snatch Tom Joyner from Clear Channel's V101.5. Not sure on contracts etc, but I know all of Cox Urban AC stations have Joyner for morning drive. That could possibly move Harvey to V and Smiley to The Beat.
After listening for the first few hours, Cox is taking an Urban Oldies approach to the new "Hot 106.5", which is good because it distinguishes itself from "V101.5". However, Cox needs to add more 70s, 80s, and 90s R&B tracks that are not played on "V101.5" so they maintain that competitive advantage over them. I believe the number one way to gain an advantage over your opponent is to find out their weaknesses are and address them so you can overtake them. In radio, the same strategy should be applied because the primary objective is to become the #1 station in your market over your competition and gain the ratings and advertising edge over them. I am very excited to see who will win the "Urban AC" battle in the First Coast area and how "V101.5" will respond to their first bonafide challenger ever in the Jacksonville market.
I just tuned in and got an earful of George Clinton's "Atomic Dog". That's a win in my book.
otharadioman said:
COX is a very strategic company, they are very well aware of what needs to be done and when.
ThatGuyOnTheRadio said:
IIRC, Clear Channel's record against straight-up competition in Jacksonville is not very good. With that being said, the former Jacor stations in the cluster have been, traditionally, the strongest for CC Jax. We'll see what happens.
I dialed them up on the internet. Their music mix sounds good and the internet processing is good as well.
otharadioman said:
Most Urban AC stations are now playing late 80s, 90s and 2K R&B leaving a void for Urban Oldies. That's the approach Radio One is now doing, "Old School" in some of there markets flipping Urban AC into Urban Oldies.
After listening to "Hot 106.5" for the past couple of days, I noticed they are becoming repetitive and limited in their song selection, especially for music from the 1970s and early 1980s but I guess that will be addressed in time. On the other hand, over the past several years, I noticed that "V101.5" has been doing a great job in terms of adding late 1980s and 1990s songs to their playlist, which means the only way that "Hot 106.5" will have a competitive advantage over them is playing more music from 1970s and the 1980s that the older urban audience hasn't heard on the radio in a long time. Moreover, they should also put more emphasis on the music from those two decades by playing tracks of some of the minor R&B hits that have not been heard on the radio for 20 or 30 years. In addition, I have some programming suggestions for the station, which include adding an "all decade weekend" when the station plays only music from a particular decade. For example, the station might play all 70s R&B music for one weekend and the next weekend play all 80s R&B music, and etc. On Sundays, the station should play Contemporary Gospel music on Sundays from 6 am to 2 pm for church-going individuals. After the Sunday Morning Gospel program, the station will resume the "all decade weekend" by playing R&B music for a particular decade. As for the weekdays, there should be a "no repeat workday" promotion from 8 am to 5 pm, which means "Hot 106.5" will no play a song no more than once during that time frame, which will make the station the official "at work" station for the First Coast Urban music audience like Renda-owned Mainstream Adult Contemporary station "Lite 96.1" promotes itself to be for the mainstream audience. Like other Urban Oldies and Urban AC stations, the station should have a "Quiet Storm" program where they will play smooth R&B music from the 1970s, 1980s, and 1990s. I know I am just rambling on and on about some of my suggestions for the station but I want to make sure that the station succeeds and remain competitive with "V101.5" because they are a formidable opponent with a lot of resources at their disposal as a result of being a part of the enormous media conglomerate Clear Channel and being the only Adult R&B station in Jacksonville for nearly two decades but I believe "Hot 106.5" has the potential to become the "First Coast Destination for Old School R&B from the 70s, 80s, and 90s".
You can't be serious.... the station is what, 36 hours old? Not even... Give me a break. If you really are "ontharadio" you clearly don't GET radio.
ThatGuyOnTheRadio said:
I'm sorry about the comments I make earlier because I was expecting too much too soon. I guess I was expecting much more for the debut but I must realize the station is only two days old and they are just adding songs to the playlist. Also, they are working out all of the "kinks" so they be successful against a fairly formidable Urban AC opponent, "V 101.5". I guess I will wait at least two weeks before I make any more comments about the station because by that time, they should have most of the playlist together and THEN I can make a judgement about the progress of this new station. :-[
BTW, it is OFFICIAL. The new call letters for 106.5, WHJX, were approved by the FCC today. I remember those call letters from back in the late 1980s and early 1990s when those call letters were for "Hot 101.5", which was an Urban/Rhythmic station back then competing against then "92.7 The Beat". Around 1994 or 1995, it was briefly "101.5 Channel X", which was basically a precursor to the "Jack FM" format and it played a mixture of Alternative Rock and Urban Hip-Hop and R&B. After that brief period as "101.5 Channel X", it became "Hot 101.5" again before becoming WSOL "Classic Soul 101.5" in September 1995 after the company that owned WJBT "92.7 The Beat" (now "93.3 The Beat") and "Solid Gold Soul WZAZ AM 1400" purchased 101.5 and, as a result, changed format to Urban Oldies to counter compete with Urban Hip-Hop WJBT, which later transitioned to the Urban AC format when it became "V 101.5" in May 1997. As we know, "V 101.5" is still in existence and doing quite well in the ratings being the sole Urban AC in Jacksonville for the majority of time the station has been in existence.
After that, the WHJX call letters resurfaced again on 105.7 in 2002 when it became Urban station "Hot 105.7" after it was purchased by Tama Broadcasting. Despite numerous format changes, the call letters remained on 105.7 until June 2011, when West Jacksonville Baptist Church purchased the station and changed the call letters to WJGM and changed the format to Southern Gospel. So, that is basically the history of the WHJX call letters in Jacksonville.
After that, the WHJX call letters resurfaced again on 105.7 in 2002 when it became Urban station "Hot 105.7" after it was purchased by Tama Broadcasting. Despite numerous format changes, the call letters remained on 105.7 until June 2011, when West Jacksonville Baptist Church purchased the station and changed the call letters to WJGM and changed the format to Southern Gospel. So, that is basically the history of the WHJX call letters in Jacksonville.
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