Houston-Galveston Radio Ratings: December 2014

[pjc1961]

The December 2014 survey period covers Thu. 11/6/14-Wed. 12/3/14 -
publicly released data for subscribing stations age 6+ overall:

Houston-Galveston: http://ratings.****************/cgi-bin/rol.exe/arb033

Next report will be for the Holiday 2014 survey period covering Thu. 12/4/14-Wed. 12/31/14.
The data release date will be Mon. 1/20/2015.

 

[Mediafrog+]

Of course we should first have the standard disclaimer about these being 6+ numbers.

First thing I noticed was that the Liberman stations are back in the listings. Also notice that KNTE shows up.

Boom slips slightly; perhaps resulting in the corresponding increase for KQBT.

Survey period includes part of the Christmas tunes on KODA, thus the usual seasonal spike in the numbers.

KHMX is sinking. Too many stations with a similar format chasing the same demos.

KILT-FM also sinking. KLOL has the best numbers of the CBS cluster. Maybe they are happy with the overall totals, but there is no dominant station.

KBME 790 doing much better than it used to against dominant KILT 610.

 

[ContinuousWave]

Of course we should first have the standard disclaimer about these being 6+ numbers.

Which makes all the numbers totally useless unless you can view them in their actual demo, etc....a station in 6+ may show high but in its females 25-34 demo it is SUPPOSED to be programming for, it may be dead last..which doesn't help its sales....

 

[pjc1961]

AllAccess.com December 2014 PPM Analysis by Research Director Inc. including demo breakouts
for the top 5 overall, top 5 in 25-54, top 5 in 18-34 and top 5 in 18-49
(Houston-Galveston is discussed first):

http://www.allaccess.com/net-news/a...rch-director-inc-presents-exclusive-dec-ppm-a

 

[DJboutit3]

Boom is playing way to many commericals now they use to play like only 3 now they are playing like 5 or 6 another thing is the main playlist rotation is like 35 to 50 tracks. Main rotation should be like 250 to 400 tracks