Houston-Galveston Radio Ratings: July 2014

[pjc1961]

July 2014 Survey period covering Thu. 6/19/14-Wed. 7/16/14 - publicly released for subscribing stations age 6+ overall:

Houston-Galveston: http://ratings.****************/cgi-bin/rol.exe/arb033

Next report will be for the August 2014 survey period covering Thu. 7/17/14-Wed. 8/13/14.
Data release date will be Tue. 9/2/14 (delayed one day due to Labor Day).

 

[stevenNOLA]

Other than HOT and possibly Mega, CBS can't be very satisfied with their portfolio's performance. The Bull continues to slide and Mix doesn't have an identity.

 

[DJboutit3]

Country dropped 2 spots LOL

 

[RadioFaninTexas]

Will The Bull survive? I know I'm gonna get my hand slapped for saying this but what the heck: Classic Hits on KILT-FM 100.3 would be nice!
As far as 96.5, the playlist is too tight and they play most of the same music that is heard on sister station, Hot 95-7 which is literally next door.

 

[Mediafrog+]

Will The Bull survive?

If country was to get the axe on 100.3, wonder if Cumulus would consider launching "Nash" on KRBE? Probably wouldn't get better numbers than the current format, but might be cheaper to run. And they would no longer be butting heads with KKHH and KHMX.

I know I'm gonna get my hand slapped for saying this but what the heck: Classic Hits on KILT-FM 100.3 would be nice!

Not happening. Older demos are what ended the Arrow-Eagle battle.

As far as 96.5, the playlist is too tight and they play most of the same music that is heard on sister station, Hot 95-7 which is literally next door.

Agreed, the two stations sound too similar at a glance, although there seems to be a ~seven year difference in the female target demo age range. And you have KRBE in that same mix, so to speak. Someone has to do something to differentiate the on-air product.

Elsewhere, interesting to see KYBJ and NGEN making a blip. Would be interested to see a breakout of listeners in the SW part of the market with NGEN on 99.5.

 

[mr.ric]

I wonder what's going on with The Beat. Yes they are relatively new and still have time to keep building, but they seem to be on a downward trend lately, to a 3.7. How are the actual numbers in the demo?

 

[ContinuousWave]

Will The Bull survive? I know I'm gonna get my hand slapped for saying this but what the heck: Classic Hits on KILT-FM 100.3 would be nice!

Dont laugh....but 100.3 in Dallas is CBS and Jack-FM which has been there for a decade (give or take)!!......maybe it's time for Houston to have a real Jack (though eventually one with a live morning show....though under licensing, they cannot do that for the 1st year).

 

[purpledevil]

KYBJ has been showing up on several periods now, if only KSBJ had a bigger signal to put it on, we'd likely see a nice showing from them month to month. KROY is not the answer, but where's one available in the market?

Coming out of left field is KTSU. Now where have they been, in forever? Nice little showing for 90-9.

Where's that guy that was laughing about us wanting to blow up The Bull because it was CBS's top station in the beauty pageant last period? It's a slippery slope at KILT, my friend. They scratch and claw their way back up the ranks from time to time, but then *whoops* here we are staring a 3 share in the face again, while 93Q is still way ahead in the race. Not the once mighty FM 100 anymore.

Really, Frog? I mean, really? Nash, on KRBE? I'd think you and I would be watching Eyewitness News at 6 that very night, with the opening breaking news report from "high in the sky above the K-R-B-E studios on Westheimer Road, just east of the Beltway, where we have what appears to be a large group of teenage girls and their moms storming the front doors of the studios. It's a free for all down there, Dave! People are running for their very lives, Dave, in all my years covering Houston media, I've never seen anything like this, back to you." Do you really want that type of melee on your conscious? Or that kind of excitement for Dave Ward? I mean, he just came back and all.

 

[stevenNOLA]

Adding a Nash to Houston would make things interesting... 93Q's playlist sounds nearly identical to a Nash station (even before there was a Nash).

 

[ContinuousWave]

KYBJ has been showing up on several periods now, if only KSBJ had a bigger signal to put it on, we'd likely see a nice showing from them month to month. KROY is not the answer, but where's one available in the market?

Coming out of left field is KTSU. Now where have they been, in forever? Nice little showing for 90-9.

Remember, the Houston market is PPM now.....in the diary days, non comms were not counted iirc...

PPM, you have to subscribe to get rated....so obviously they paid to see their numbers...could have been there all along

 

[rbrucecarter5]

KYBJ has been showing up on several periods now, if only KSBJ had a bigger signal to put it on, we'd likely see a nice showing from them month to month. KROY is not the answer, but where's one available in the market?

I am not sure everybody on this board understands the implications of this. KYBJ is not a satellite of KSBJ - it is NGEN. So a deep fringe, almost completely unreceivable signal in most of the Houston area is nevertheless showing up in the top 20 ratings. It is even showing up higher than the Sugarland NGEN translator - unless translators are not rated by definition. This indicates a massive latent audience for the format, an un-tapped potential. If I were KSBJ, I would be looking for a frequency - hard! If they aren't already!

 

[purpledevil]

Agreed wholeheartedly, Bruce. Exactly what I was trying to get across.

Wouldn't the translator show up as KSBJ-HD2, if and when it shows up in the measurement? 99-5 uses the HD2 for its primary feed, yes? I mean, KYBJ showing up means listeners are actually listening to KYBJ itself, and not 99-5, right?

 

[johndavis]

Agreed wholeheartedly, Bruce. Exactly what I was trying to get across.

Wouldn't the translator show up as KSBJ-HD2, if and when it shows up in the measurement? 99-5 uses the HD2 for its primary feed, yes? I mean, KYBJ showing up means listeners are actually listening to KYBJ itself, and not 99-5, right?

No.

According to the information in the latest Nielsen book, they're doing total line reporting for KYBJ.

Any listening to KSBJ-HD2, the NGEN internet stream, KWUP-HD-2 (Navasota, also feeds translators in College Station & Brenham) or KZBJ (89.5 Bay City) is combined with KYBJ and reported as KYBJ. (Why? Because that's what they asked Nielsen to do. Total Line Reporting is all at the station's request.)

Since the translator rebroadcasts KSBJ-HD2, then any listening to 99.5 Sugar Land will show up in the ratings as KYBJ-FM.

[Translators never show up on their own because they are rebroadcasting something that's been encoded by the parent station; the parent's encoding passes through and the meter can't tell the difference between one and the other.]

So what you are seeing in the book is the entirety of the listening that Nielsen has been able to capture for all of the different ways to listen to NGEN, all reported on one line as KYBJ. And despite Bruce's assertion, it's not showing up higher than the Sugar Land translator. Their 0.1 could be primarily be coming from the Sugar Land translator; there's no way for us to know.

 

[purpledevil]

Thanks John, I appreciate the answer to my question. Kind of deflates the initial impression, now knowing that's a combination of all the NGEN stations together. Heck, KZBJ alone covers a large swath of land, and its residents, between Edna and Rosenberg.

...and here I was excited that NGEN was starting to really get noticed around here. Maybe not. Still hoping we'll have KSBJ swoop in and make a play for the Radio Aleluya translator making its move from Livingston to Conroe/The Woodlands. It seems so logical to me, but maybe that's the problem. I'm the only one to think so, lol.

 

[johndavis]

Thanks John, I appreciate the answer to my question. Kind of deflates the initial impression, now knowing that's a combination of all the NGEN stations together. Heck, KZBJ alone covers a large swath of land, and its residents, between Edna and Rosenberg.

...and here I was excited that NGEN was starting to really get noticed around here. Maybe not. Still hoping we'll have KSBJ swoop in and make a play for the Radio Aleluya translator making its move from Livingston to Conroe/The Woodlands. It seems so logical to me, but maybe that's the problem. I'm the only one to think so, lol.

Well, it's getting enough notice to show up in the book. You have to start somewhere.

 

[rbrucecarter5]

There is some value in comparisons to other markets, particularly Orlando. I looked up Orlando, where WPOZ has been at this longer than KSBJ:

http://ratings.****************/cgi-bin/rol.exe/arb131

I notice their pure hip-hop channel HD-2 - also available on 95.9 which, unlike NGEN, does a good job of covering Orlando, gets a 0.6. Their HD-3 rock, which is on a VERY weak 106.3 and only covers a small swath of the north part of the area, only gets a 0.1. It just flipped to gospel and WPOZ just put it on an even weaker 103.7. I don't know if they added an HD-4 for gospel.

Bottom line is that as KSBJ adds better signals for NGEN and as word continues to spread, the ratings should continue to increase. KSBJ's main format doesn't rate as well as WPOZ, which often times tops the ratings in Orlando.