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Houston-Galveston Radio Ratings: September 2023

P

pjc1961

Covering the survey period from Thu. 8/17/2023 thru Wed. 9/13/2023, age 6+ overall:

radioinsight.com

Houston/Galveston

Nielsen Audio PPM Monthly Ratings Houston (Market #5) Population: 6,516,500 Black: 1,220,100 – Hispanic: 2,467,500 Average Quarter Hour Share for Persons 6+, Mon-Sun 6AM-Mid All ratings are Copyright © 2005-2024 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data...
radioinsight.com radioinsight.com

OR https://www.urbaninsite.com/wp-content/uploads/2023/10/HOUSTON-GALVESTON.htm

OR Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis from Research Director Inc. will be available at 4 PM CT on Wed. 10/4/2023.
 
Nice little increase for KMJQ. It's cool seeing KKHH HD2 in the ratings again. Very slight decrease for the dumpster fire
 
radioislife2020 said:
Kltn in the 3s can’t remember the last time that happened even during the holiday book they don’t drop like that ! Would love to see how the pm drive show stands in the market cause I work with the guys and they are cool but the show is horrible
Click to expand...
Brindis is the glue that holds KLTN together.
 
radioislife2020 said:
Kltn in the 3s can’t remember the last time that happened even during the holiday book they don’t drop like that ! Would love to see how the pm drive show stands in the market cause I work with the guys and they are cool but the show is horrible
Click to expand...
KLTN had a 3.7 and 3.2 last December and Holiday books respectively.
Prior to that, you have to go back to November 2008 to find a book when it was below a 4.0.
 
Astros2023 said:
Not a good look for KLTN
Click to expand...
If KLTN is starting to struggle a little bit, it will make things more interesting should SBS launch Regional Mexican on 92.1.

Of course SBS has to actually follow through on that sale, which is not a certainty at this point. Note that we are now six weeks away from the 11/15 closing deadline spelled out in the amended asset purchase agreement (we also still await FCC approval of the deal, but that should come by the end of October.)
 
Mediafrog+ said:
If KLTN is starting to struggle a little bit, it will make things more interesting should SBS launch Regional Mexican on 92.1.

Of course SBS has to actually follow through on that sale, which is not a certainty at this point. Note that we are now six weeks away from the 11/15 closing deadline spelled out in the amended asset purchase agreement (we also still await FCC approval of the deal, but that should come by the end of October.)
Click to expand...
The real drama is that show called "Real Meterkeepers of Houston" show going on for several years. There has been a huge difficulty in achieving even near proportionality in the panel, and, unlike a random probability sample such as used in the diary, the PPM uses a panel which is supposed to be fully proportional and not require any significant weighting.
 
Top 5+ demo rankings analysis from research Director Inc.:

RADIO RATINGS ROUNDUP SEPTEMBER 2023 PART 2 | Research Director, Inc.

As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The R
researchdirectorinc.com researchdirectorinc.com

25-54: 1. KODA 2. KTBZ 3. KBXX 4. KGLK 5. KKHH 6T. KQBT 6T. KSBJ 13. KLTN (down from #5T)
18-34: 1. KTBZ 2. KBXX 3. KODA 4. KKHH 5. KLOL 6. KQBT
18-49: 1. KTBZ 2. KODA 3. KBXX 4. KGLK 5T. KQBT 5T. KKHH 5T. KRBE
 
pjc1961 said:
Top 5+ demo rankings analysis from research Director Inc.:

RADIO RATINGS ROUNDUP SEPTEMBER 2023 PART 2 | Research Director, Inc.

As promised – we’re back. And we’re glad you found the new home for The Radio Ratings Roundup (formerly a part of the All Access empire). The R
researchdirectorinc.com researchdirectorinc.com

25-54: 1. KODA 2. KTBZ 3. KBXX 4. KGLK 5. KKHH 6T. KQBT 6T. KSBJ 13. KLTN (down from #5T)
18-34: 1. KTBZ 2. KBXX 3. KODA 4. KKHH 5. KLOL 6. KQBT
18-49: 1. KTBZ 2. KODA 3. KBXX 4. KGLK 5T. KQBT 5T. KKHH 5T. KRBE
Click to expand...
Got a press release from Estrella congratulating kqqk for being number 1 in morning drive 18-49 seems gerardo is doing well. Not back for a rim staion.
 
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