I really don’t see how that would work in practice. Halloween is a very gimmicky holiday as it is, and there isn’t a ton of music that would really be desirable to listen to for a whole month. When I previously worked in AC radio, we mixed in some Halloween tracks ON Halloween, but not a day sooner.
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How’s 96.9 KAYO doin, the rest in South Sound?
- Thread starter Cobra14
- Start date
Did you do the all Christmas thing too.
No. It’s not as common for smaller markets to broadcast an all Christmas format. Maybe in the last few days leading up to Christmas, but not for an entire month. Sometimes, it’s difficult to sell advertising to local businesses (who aren’t as keen on big shakeups in formatting).
You're forgetting there are hundreds of popular songs in every genre that have some kind of Halloween-related theme, be it ghosts, blood, monsters, murder, dying, etc, Most of them are airable and aren't explicit in any way. It's more than just Ghostbusters/Monster Mash.
Yes, kids like it. But that's another selling point. If terrestrial radio is going to have a future, they gotta let the kids know they're there and they're capable of a sense of humor once in a while. Most moms would like it too (except the religious Karens, but KRWM is not KCMS.)
Guessing?
Well, he calls an FCC licensed station a "Mexican" station when it is in the US, so....
But even you have to admit, none of which are well known or popular enough that a radio station could benefit from running more than once.
That ship has sailed. Kids have moved on from radio as ubiquitous technology to smartphones, tablets, etc. The only time they're exposed to radio is when parents happen to have the radio on in the car and not streaming themselves. Even then, risking the loss of precious hard-fought revenue by assuming kids find Halloween music is cute or funny, let alone listening, would be a fools errand. Failed Radio Disney proved that theory already. Bottom line is; kids don't care about radio. Doesn't matter what it plays.
Not when they've grown up being able to listen or watch what they want when they want to.
Radio Disney also proved that online radio isn't always the massive success it's propped up to be, even when backed by one of the biggest entertainment corp's in the US.
YMMV.
Which could be problematic for online radio in general in a few years. But that's a different subject.
Radio Disney online was just a real-time audio program that use the one-to-many format in a stream instead of on a broadcast station.
The big advantage of on-demand streams is the ability to listen at any specific time on a variety of devices.
I’m not a programming expert, but I think it would be an exceptionally bad idea to start making changes to your regular programming in hopes of capturing an audience that may never come. There’s nothing wrong with showing that you have a sense of humor, but it’s not an “anything goes” situation. The wrong content can cause a lot of listeners to tune out, and that would defeat the purpose of trying to be unique.
But isn't that what a lot of radio stations' streams are -- real-time audio? Most of the station streams I've heard are that way. A few have time shifted, podcast style presentation of programs available. Some stations' sites have those available, but most I've seen so far don't.
Other than the SXM streams, many popular ones like Spotify are geared toward the listener preferences, so an individual song played can be skipped and potentially replaced by something more appealing.
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