How come Detroit dont have a Mexican (Spanish) radio station for latino's?

[Human Numan]

I myself is not Mexican, but I am just wondering why Detroit dont have no radio station or stations that play regaeetone, and other content for Detroit's young and old latino population in Southwest Detroit and the entire Detroit Metropolitan Area.

 

[davideduardo]

I myself is not Mexican, but I am just wondering why Detroit dont have no radio station or stations that play regaeetone, and other content for Detroit's young and old latino population in Southwest Detroit and the entire Detroit Metropolitan Area.

Reggaetón is Caribbean, not Mexican. The music form has a pretty limited following among Hispanics in the US of Mexican origin compared with other more popular Spanish language formats.

 

[trusty]

I myself is not Mexican, but I am just wondering why Detroit dont have no radio station

I myself is not Mexican either, but I wonder if Detroit dont have no Englush radio stations.



(sorry, temptation too much...I'll go away now)

 

[CaptBob92]

Ya, ,,,,,,,,,your right,,,it's too easy,,,,bye

 

[kenhawk1160]

I myself is not Mexican, but I am just wondering why Detroit dont have no radio station or stations that play regaeetone, and other content for Detroit's young and old latino population in Southwest Detroit and the entire Detroit Metropolitan Area.

Mexican: 1480 WSDS...Radio Explosiva, in Ypsilanti.

As for the Caribbean stuff, I'm sure you'll find a willing college station.

 

[musicman3355]

Detroit does have a decent Latino population, but I'm thinking Latino teens probably listening to either 9-5-5 or 98.7 AMP Radio.

 

[Gregg]

I would suppose that for some reason, Latinos (be they Mexican/Central American or from the Carribean) just are not a large enough population to support their own radio station in Detroit.

Which is odd considering other nearby markets have stations aimed at their local Hispanic communities. Chicago has two competitive Regional Mexican stations on FM (WOJO and WREY) as well as a couple of AM and suburban FM outlets. Milwaukee and Indianapolis each have a Regional Mexican FM on a suburban signal. There are Latin AM stations in Grand Rapids and as mentioned above, Ypsilanti.

NYC has three full-power FM stations broadcasting in Spanish. Yet 90 miles away in Philadelpha, an attempt by Clear Channel to put a Latin format on an FM station there ended in failure in less than a year.

Gregg
[email protected]

 

[jry]

Detroit does have a decent Latino population, but I'm thinking Latino teens probably listening to either 9-5-5 or 98.7 AMP Radio.

Well, We did do a pop count for a client that does Hispanic radio and found that Detroit did not have enough to support the format.
Best we could, at the time, there were less than 70 thousand in the market. That would not include illegals and, naturally, you cannot gamble on the fact that the market would have enough illegals to make it work. Seems to me that the buyer needed 100 thousand for it to make sense.
Isn't 1480 being leased to a Mexican group? You may remember that 560 out of Monroe was leased to a Mexican broadcaster as well.
The other problem is coverage. The station would have to be powerful enough to cover the complete Hispanic population. Usually, the good signals cost more than what you can support with this format.

 

[kenhawk1160]

Isn't 1480 being leased to a Mexican group? You may remember that 560 out of Monroe was leased to a Mexican broadcaster as well.
The other problem is coverage. The station would have to be powerful enough to cover the complete Hispanic population. Usually, the good signals cost more than what you can support with this format.

1480 is owned by Sima Birach over in Southfield. Whether he leases the channel or programs it with his own people is anyone's guess. It might be a lease...he seems to be doing that with more of his acquisitions these days, it seems.

I do remember 560 being leased out to an ethnic broadcaster in the mid-90s. I believe Greater Media still owned it with WCSX. They leased out the channel during the day, and simulcast WCSX at night. The Deano Day show was sandwiched between the Mexican music shows, as I recall.

 

[Human Numan]

Detroit does have a decent Latino population, but I'm thinking Latino teens probably listening to either 9-5-5 or 98.7 AMP Radio.

What about 97.9 aka 98 WJLB and HOT 102.7, Latino teens probably listen to 98 WJLB or HOT 102.7 because I know for a fact that some mexican teens like to listen to rap music because I went to high school with some Mexican students in the city of Taylor, MI a downriver suburb of Detroit.