Just curious as I’ve always wondered how long do you think, say for example a new CHR, should use ‘The New’ in the slogan? 6 months? A year? 18 months? It would seem to me if you’ve used it for more than a year or two it’s not accurate as it really isn’t a new station anymore? But just my opinion.
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How long should a station use the slogan ‘The New’
- Thread starter radiorobert
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Did he mean the station calling itself new or a specific song?
Either way, the sound of the station is a function of the music. If the music is always changing, then so is the station.
And, after about a decade, KSCA in LA went back this month to La Nueva. First used in 1998.
If you’re a classic country format, and the station is several years old, perhaps using “new” is probably not warranted.
We just forgot to name the decades of 2001-2010 and 2011-2020. I don't know how much the "aughts" ever caught on.
It never did. I wish someone had asked what people who were alive in the 1900s called that decade, because calling our most recent "00" decade anything seems to have eluded just about everyone who lived through it. I suppose the '10s could be called "the Teens" even though 10, 11 and 12 (or just 11 and 12, if you're one of those "there was no year zero" decade sticklers) don't have "teen" in them.
Absolute Radio UK has dedicated digital radio stations for each decade from the 1960s to the 2020s, and they call their 00s and 10s stations "noughties" and "tens" respectively. In more formal contexts, like the news, you'll tend to hear "the two-thousands" and "the twenty-tens" - for instance, references to "the late two-thousands recession".
As for "new" stations, I always figured that if it was a CHR format (which is where I've always tended to hear it most) a station calling itself "the new" referred to the music being played, rather than the format itself.
By ‘The New’ I was referring to a station that had recently launched or flipped. Or a tweaked version of the station that had shifted its format.
They tweak it every week. You're imposing your definition on someone else.
I feel like that was a smart ass answer and I don’t know why.
And now that we're in to the fourth year of the 2020s, I have yet to hear a single person refer to this as "the 20s." Maybe humanity got out of the habit of labeling decades. After all, everything after 1999 seems to be bunched together in some kind of a blur.
We had the "Roaring 20s" but that was only named after the fact.
And the "Gay Nineties" three decades previous, But the next two decades wound up with no catchy labels.
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