I guess my point about the "shoe salesman" line is that at the end of the day, rock solid, well designed, stable equipment will only get you so far. A chief operator should have a fundamental engineering background and a chief engineer (if they exist anymore) should have an extensive background.
At a very minimum...CO's should have an absolute rock solid understanding of the regs pertaining to bandwidth, TPO, ERP...as well as a basic understanding of intermod and transmission issues. I know for a fact that of the stations in this market, 2 own a Spectrum analyzer...and 3 own a field strength meter, none of which are calibrated.
I'm in a 100-120 rated market with 18 stations at the city of license...of those 18, 8 are running 290-330kHz out, 11 are more than 15% over power, 1 is 40% over, 2 are 400kHz off freq and 1 4 station cluster has such a horrid studio RF problem you can listen to all 4 stations during the pauses on any one of them. ALL of them subscribe to that school of "Turn your audio processor chain all the way up and you're louder" 5 are running non licensed or out of license STL's.
Solid engineering can't be maintained by a rubber stamp from the FCC. The other side of the coin is that it may well be their intention to let terrestrial broadcasters sink into the mire of horrid audio and bad RF, keep slamming the fines to finance their auctions and let us go the way of the dinosaur.
But hey...I'm not bitter ;D