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How to make any radio station (or any other business) fail.

I'm also a little dismayed that the primary idea I had, the one I thought had the most chance of success was ignored, and the one I threw in as an afterthought is the one everyone has jumped on to prove me wrong. I think that the locally oriented version of "Oprah on the radio" is the idea with a much better chance of success.

Actually, I like the idea of "Oprah on the Radio", and a few stations are doing it, but not in a longform format per se. Most of the versions I've heard are women who are motivational speakers and such who guest on a regular morning drive (usually AC or country) once or twice a week. These seem to go over really well with women. I would like to see that tried on a station like 104.7...maybe an hour a day. And my guess is, if I'm understanding you correctly, Realist, is not a regular talk show format hosted by a woman, but something that's marketed exclusively for women and would cover topics like family, career, financial planning for the future, running a household, and the like.

This is what I meant before when I say you need to sell your idea to a prospective owner/operator. As a former station manager, I would be willing to take a chance on something like this...I would have a pretty good idea how to market it. Nice idea, Realist.
 
"And my guess is, if I'm understanding you correctly, Realist, is not a regular talk show format hosted by a woman, but something that's marketed exclusively for women and would cover topics like family, career, financial planning for the future, running a household, and the like."

Close. To that I'd also ad celebrity interviews, building and running a business, and interactive phone-in conversation. I think the most common term for what I'm describing is a magazine format.

Also, since it is 2006, not only would I not make a point of the program being targeted to women, I wouldn't even admit to it publicly. Getting on the boycott (or is it girlcott) list of the feminists for perpetuating gender sterotypes is the kind of free publicity I think would be better off avoided.
 
Also, since it is 2006, not only would I not make a point of the program being targeted to women, I wouldn't even admit to it publicly. Getting on the boycott (or is it girlcott) list of the feminists for perpetuating gender sterotypes is the kind of free publicity I think would be better off avoided.

A good thought, but I seriously don't think that would even be an issue. The Eleanor Smeals of today would pay little, if any, neverminds to this kind of thing. Gender roles have changed so much in today's world that there's little for the feminists to do. It used to be that the woman was to build a world around her husband. That's not the case today. You have more women today that are the primary breadwinners in most households. The woman's role had been in the past one of servitude. Now it's self-sufficiency. I don't see any feminists picketing Oprah's show or any others like hers.

I still like your idea with the additional notes you added to it.
 
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