hotpatrick2004 said:
I loved modern rock at the jersey shore.I was sad on nov 14 2000 when they killed it :'( Well fast forward some does G 106.3 do much better then there predecessor.I do not live there but when i visit i use to love the station.Now considering the times we live in G 106.3 is a decent station and i know when the suits have an idea no stopping them.I realize not every alt station can be like indie 1031 in los angeles or wfnx in boston or cd 101 in columbus ohio but it would be nice but when i stream g 106.3 even though it isn't what they once were back in the day they are pretty good.
Keep up the good work terri!!!
For a good part of their run, G 106.3 posted better ratings than FM 106.3 did in its final years. This was due in large part to a more professional presentation, a much higher advertising presence and a marginally improved signal. The ratings started to slip again through several tinkerings of the format (such as the "Be Different" period and the full-on Modern AC period where they finally embraced what they always had been up to that point), then improved as Mike Gavin took the reins of the station through the launch of G Rock Radio.
FM 106.3's success was due in large part to its content - when the format struggled and nu-metal started to take over, their ratings dropped. I think the fall was cyclical and that FM 106.3 could have rebounded from it if given the opportunity. Instead, Press chose a different direction and despite lots of criticism from FM 106.3 fans, managed to make their "Modern AC disguised as Alternative" succeed early on. This was impressive given the amount of listeners WHTG had lost due to the dramatic change - they must have won over fans of what their new main competitors had become, WPLJ and WJLK.
It was a long and winding road for Press, but finally they have arrived at the sound they should have always had - enough surprising library tracks and new cutting edge songs for FM 106.3 fans, yet accessible enough to win over a new audience. G Rock had performed well as a two-station broadcast until recently - one can only guess that their softer than average, current-intensive approach had some effect in losing the older listeners. At one time they would go through the entire day without playing anything from the '80s, and they had too many Hot AC songs in their rotation (Hoobastank's "The Reason", Tonic, No Doubt, etc.). The station has a very different sound since Terrie Carr became PD, and it should win back the audience that they lost. As a longtime fan of the Alternative format, I hope this approach returns them to the upper echelon of the Monmouth/Ocean books.
