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Howard Stern To Sign 5 Year Deal To Stay At Sirius

P

pjc1961

Announced about 6:40-6:45am ET on his Thu. 12/9/10 show.

For now, same setup with 4 days - 6-10am (or later) but with flexibility (time off?!) built in for future. Not happy with early mornings but recognizes need for fresh morning shows for the listeners.

Stern show to be added to Sirius smart phone apps (previously unavailable). High on phone/WiFi future - could one day eliminate the need for actual satellites - way down the road, but should promote growth. Needs to get staff + Howard 100 News staffers contracts settled, plus Bubba The Love Sponge on the 2nd Howard channel. Keeping the 2-channel setup. Needs to settle On Demand TV (Howard TV) situation - announcement forthcoming.

Says content on satellite will eventually win out over internet companies (mentioned Apple & Pandora by name). Had 2 offers from terrestrial radio that were immediately turned down: "terrestrial (radio) is dead". Had a choice between Sirius & another company...felt there was unfinished business at Sirius & still had "eye of the tiger" & wanted to continue working. Proud of what he's built in 5 years at Sirius-looks to expand the product. Stern to do a round of promotional appearances.

Howard's GM at 92.3 K-Rock Tom Chiusano called in to offer congratulations.
 
Standard MO for him. So I'm not surprised.

I find myself listening to more Jason Ellis than Stern. Be interesting to see who's bigger in 5 years.
 
buzzdemming said:
Standard MO for him. So I'm not surprised.

I find myself listening to more Jason Ellis than Stern. Be interesting to see who's bigger in 5 years.
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I have no idea who Jason Ellis is. I don't think Stern has anything to worry about.
 
The renewal makes sense for Stern, money and content-wise.

It's funny that in 2010, some stubborn commentators still don't 'get' satellite radio and call Stern irrelevant just because they don't hear him. That notion comes from the antiquated mindset that radio should somehow be "free." (Never mind that endless commercials surrounding dubious content don't constitute "free" and that most TV hasn't been "free" for decades. You get what you pay for.) Actually, when it comes to Stern's sphere of income and influence, the lowest common denominator passive "listeners" who sample terrestrial radio's pedestrian fare by default are irrelevant..... and unnecessary. And terrestrial radio's politics, with rogue FCC Commissioners like Michael Copps continually threatening to impact radio's content, makes the relative freedom of satellite important to Stern and his listeners.

Sirius is available online and could easily work up a Stern podcast for those who don't use satellite radios with recording capability. The possibilities are endless. But the appointment listening content is the key. With Stern, satellite has it. With the exception of NPR, some talk radio shows and brief traffic and weather updates, terrestrial radio doesn't.

If I were in corporate at a terrestrial company, I'd desperately be looking to foster the next group of potential Sterns. But it looks like everyone's dropped the ball there. And the clock keeps ticking.
 
I was really hoping he could somehow get a deal to stay on satellite but provide a "cleaned up" version for fm radio. Kinda like how Seacrest has his show available in middays and pm drive which is basically his l.a. morning show. I know stations would love to carrying Stern in pm drive or even a day delay in morning would be better than most of the junk on in am drive these days.
 
azenergyfan said:
I was really hoping he could somehow get a deal to stay on satellite but provide a "cleaned up" version for fm radio. Kinda like how Seacrest has his show available in middays and pm drive which is basically his l.a. morning show. I know stations would love to carrying Stern in pm drive or even a day delay in morning would be better than most of the junk on in am drive these days.
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Well Stern would certainly get a lot more listeners. But he would never want to be censored. Even if it's in addition to an uncensored version of his show on Sirius. He battled censorship for 25 years. He would have just complained again about how they cut up his show and how they should of left certain things alone. It would have been a huge headache for him.
 
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