I know about Severin's big salary and while he wouldn't like being moved it also is true that WTKK would have him
make money for them during the day but he'd sound better at night.
Good point. GM really doesn't care about making money, they care about sounding 'better' during the less important dayparts. I'd like to be an agency fly on the wall at that pitch...."well, we tank during the day, but after 7pm we are kicking Savages butt, qualitatively." Okay, sign us up for that 50 spot package at $50 a pop."
Heck, once they sell 20,000 spots, Severin is a salary wash. Then, for the last four days of the year, they start making some real coin.
GM is paying Severin a million bucks per because they think he sounds OK in PMD.
Regards,
TSB