blackgold said:
You know, WILD has to do something to change its fortunes before it goes down the tubes. First of all, Radio One has to sell it to a local group. The group that buys the station should have it broadcast 24/7/365, with a power of 100 watts from sunset until sunrise.
That can not be legally done. WBAL in Baltimore is too powerful up here at night to allow that, and if I'm correct, WBAL's night signal is still protected by the FCC up here. If there was any way that WILD could have gotten licensed to do that before on 1090, they would have.
They already operate with less than 25 watts for one half-hour after sunset on a "Post-Sunset Authority", but even that would not be allowed to continue any later at night, and once WBAL really kicks in at night, that <25 watts wouldn't even make it from Medford/Everett to Boston clearly.
blackgold said:
We should also see if we get them to take over one of the pirate FMs as a translator.
I don't think that can happen. None of the pirate FM's in Boston would be legally licensed by the FCC as a translator. They are on frequencies that are unauthorized for legal broadcast, of any sort, at any power (above Part 15), in the Boston area per the FCC.
And, a legal station (WILD) would not risk its license by simulcasting on an illegal, unlicensed (pirate) station.
blackgold said:
They can also piggyback as an HD channel on one of the FM stations in Boston, as well as a station on both the North and South shores.
They could perhaps get a Boston FM to put them on a (so far) unused HD3 channel, but I don't think there are any possibilities for any frequencies available for any new full-power stations on the North or South Shores, and neither of the North or South Shore FM stations (WBOQ, WATD) broadcast in HD, so they don't have additional HD channels.
blackgold said:
And by all means, WILD should re-activate its web page, as well as make their signal available to cell phone users.Plus, it should start selling local advertising time again and get the business in the Boston area to sponsor shows on their station.
That would be great I'd love to see it happen, but it would take a large paid staff in sales, promotions, IT, engineering, web design, etc... to do it all. The station is operating on a shoestring budget with a skeleton staff. Where are they going to get the money to pay the staff necessary to launch and develop those initiatives?