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If WKIM doesn't show some real improvement in ratings and revenue that could be flipped....but that would give Memphis a 4th or is it a 5th sports station. Thats a no winner for anyone.
Well, would Cumulus consider dumping talk on WKIM for the all-news format they are introducing around the country? I still think, if done correctly, it could work here. It's not as good as the CBS Radio all-news formats in the top markets, but at least it's all-news.
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