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I have to say it again, why doesn't anyone want a piece of that large pie

C

cbsstaffer

Guest
The WOGL pie is ripe for the picking, they continue to climb (which is the mystery of all time), and so does oldies in a different form at WMGK, why someone does not go after WOGL is really odd. If you combine Standards with off the wall oldies, including rock, folk, and doowop.... what more can I say.....who listenes to WOGL anyway....guess Philly is one boring town...
 
welp, thanks for the new thread. i can't think of a single other thread where you might've been able to post this original thought of yours.
 
Your Presidential pick tells me much about you and your twisted mind, nuff-said...
 
cbsstaffer said:
Your Presidential pick tells me much about you and your twisted mind, nuff-said...
Click to expand...

I don't remember mentioning my presidential pick as part of the context in my reply. Good job derailing your own thread, I guess.
 
I believe the poster was referring to the "custom title" at the left side of your posts...

Now can we get back on topic?

(Stephanie Miller is a mama for Obama! ;D )
 
When the oldies format started up again in Philly during the late 80's, there were 4 stations. 98.1, WFIL, WIOQ and 1540. It's down to one for a reason. Two would barely make it. Spliting an audience with an aging demo makes no sense.
 
Using the February 6+ share numbers, if a second oldies station came into the market and took exactly half of WOGL's 6+ share, they'd have a 3.0. The full market stations with less than a 3.0 (i.e., for whom you can even argue the switch would make sense) are:

WRNB
WRFF
WISX
WPPZ
WPHI
WYSP

Obviously YSP is a sister station to OGL and won't do it.

As for the others, the first four are so close to 3.0 that their demos as compared to OGL's demos (or demos even older than OGL's for "true oldies") have to outweigh the slightly lower 6+ share. WPHI at a 2.3 a) has signal problems, so it's unlikely oldies on there would reach a 3.0, b) also has better demos than oldies would bring, and c) is owned by Radio One, which isn't going to flip from an urban contemporary station to a white-skewing oldies station. It's just not what they do.

Advertisers don't like to try to sell to old people. They don't think it works. If you want old music on the radio, you're going to have to pay for it yourself.

EDIT: I realized I left out WJJZ. Do they count as a full market signal now? I'm not sure if their signal is as good as OGL's, so I'm not sure they could pull a 3.0 as an oldies station.
 
carnyfeet said:
cbsstaffer said:
Your Presidential pick tells me much about you and your twisted mind, nuff-said...
Click to expand...

I don't remember mentioning my presidential pick as part of the context in my reply. Good job derailing your own thread, I guess.
Click to expand...
Are you guys for real? I hope you are kidding around. If not, holy cannoli.
 
I do think a full service oldies format would work, in fact, it was the format GM was going to put on 97.5 before the JJZ at 106.1 switch. Can an oldies format with a different brand of oldies than OGL with Standards, Surf, Rock, Folk, BI, Psyc, doowop make it, I think so, even on a signal at 97.5 which covers a decent area. For the ridiculous carney post, I do remember when I had Obama for Zoo Keeper on my tag you made a few sarcastic remarks about it which had nothing to do with my post, practice what you preach, I see Casey made the politically correct move this morning, now if he took care of PA instead of worring about the Muslim it would be great.....
 
cbsstaffer said:
For the ridiculous carney post, I do remember when I had Obama for Zoo Keeper on my tag you made a few sarcastic remarks about it which had nothing to do with my post, practice what you preach, I see Casey made the politically correct move this morning, now if he took care of PA instead of worring about the Muslim it would be great.....
Click to expand...

I was about to concede your point about the thread I derailed before, but then you went and tried to bait me again with this crap about Casey, political correctness, and Islam. I won't touch it because it doesn't belong in this thread. You can't call me out on thread derailing and then turn around and do it yourself a second time in the same thread.

I still maintain my original point, which is that this thread should just be part of the existing threads about 98.1, and that we should stop cluttering up this forum with the same handful of topics over and over. When you post the same exact thread each week, it sounds like you're obsessing over it. While you're at it, you can probably dispense with the name-calling when people disagree with you over something.
 
cbsstaffer...you're ideas are terrific. Why has the company you are a staffer at not promoted you ? You should walk into management's office on Monday and share your insightful perspective on Philadelphia radio.
 
aindik said:
Using the February 6+ share numbers, if a second oldies station came into the market and took exactly half of WOGL's 6+ share, they'd have a 3.0. The full market stations with less than a 3.0 (i.e., for whom you can even argue the switch would make sense) are:

WRNB
WRFF
WISX
WPPZ
WPHI
WYSP

Obviously YSP is a sister station to OGL and won't do it.

As for the others, the first four are so close to 3.0 that their demos as compared to OGL's demos (or demos even older than OGL's for "true oldies") have to outweigh the slightly lower 6+ share. WPHI at a 2.3 a) has signal problems, so it's unlikely oldies on there would reach a 3.0, b) also has better demos than oldies would bring, and c) is owned by Radio One, which isn't going to flip from an urban contemporary station to a white-skewing oldies station. It's just not what they do.

Advertisers don't like to try to sell to old people. They don't think it works. If you want old music on the radio, you're going to have to pay for it yourself.

EDIT: I realized I left out WJJZ. Do they count as a full market signal now? I'm not sure if their signal is as good as OGL's, so I'm not sure they could pull a 3.0 as an oldies station.
Click to expand...

WJJZ would still seem to be a wise choice, if not the wisest choice. However, true oldies would pull an older audience, possibly older than the current Smooth Jazz format. Not sure if Greater Media would take that chance. As long as Radio One owns PPZ, RNB and PHI, don't expect to see any changes their (IE: programming to an audience that might not be of an urban nature). I wouldn't expect to see TO on ISX, either. They do not program to older demos and that's why they've killed off both oldies and smooth jazz stations as of late. I agree with the YSP scenario, altho' one could argue to bring on a TO format to protect OGL's classic hits/modern oldies stance. Lastly, I think RFF pulls enough revenue to keep that station floating for a while.

My thought is, unless either Citadel buys a signal or someone wants to take a chance throwing true oldies on their stick (which might involve thinking outside the box), I wouldn't expect it on a major signal FM. AM, now that's a different story.
 
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