IHR has 680 and 1200 on AM while it has WJMN 94.5, WZRM 97.7, WZLX 100.7, WBWL 101.7 and WXKS FM 107.9; you could put BZ AM on something like 101.7 and cover a lot of the area but that removes one of their revenue streams if it's simulcast with 1030.
What does 1030 shift to, otherwise?
What was Entercom moved WEEI 850 to
93.7, losing "Mike" and the AM shifted first to ESPN and more recently to gambling talk and gets tiny ratings. It was done after--two YEARS after--CBS debuted Sports Hub.
Are people mostly just listening to FM, thus the need to put "Newsradio" there? They probably do have a lot of people listening to it on stream. Also it's on HD2 of 107.9; and 680 and 1030 are on the HD2 and HD3 of ZLX.
Which is the bigger number--WBZ listeners on the stream, or on the HD signal? How many people own HD radios? Maybe a lot of n̈ew cars could have HD, who knows. "The connected car" is quite big these days. And phone listening to the stream. So with these options is it worth moving to FM, or simulcasting on both 1030 and one of the FMs (of the 5 mentioned)?