The placement for these signals existed well before FCC spacing regulations were set. And given that regular listeners have not complained en masse (let alone to the FCC) for more than half a century, I doubt that will change. CBS-FM is doing well in the NYC market and B101 is doing well in the Philly market. That's most important for Audacy, who owns both stations.
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I know ALT 103.7 (KVIL) hasn't ever had great ratings, but a 1.1?!?!?
- Thread starter victorres43
- Start date
If that could have been done, it would have been done a long time ago. Trenton can't go to 101.7 because that would massive exacerbate existing short-spacing to 101.9 in New York. Philadelphia 100.3 can't go to 100.5 because of 100.7 in Allentown, among others. Lancaster 101.3 can't go to 101.5 because of Chambersburg. There's no room to make those moves.
The station they flipped was CHR, while leaving the equally low-rated alternative station intact.
True, they seem committed to making KROQ work. 97.1 has struggled with CHR in the market for over a decade, but KROQ goes back a bit longer and despite its struggles may be a little more difficult to "blow up"....and likely bills better.
However, if nothing improves at KVIL, seeing what Audacy has done in LA and Philadelphia recently makes me wonder if they would just go ahead and put KRLD on 103.7 - would probably put Cumulus in a tough position considering they have 2 news/talk AM's. They did try WBAP on 96.7 about a decade ago and I guess they saw better opportunity with The Ticket.
It's hard to use that as a predictor. They also flipped a country station to urban throwback. And they flipped an Alternative in San Fransisco to Variety hits. Ultimately it's about revenue, not format.
I seriously doubt it too. I would be shocked if KRLD landed on 103.7, but KRLD (AM) is already doing substantially better in the +6 numbers than Alt, and the cume is less than 20% different as well which is kind of amazing if you think about it, just considering the huge reach advantage FM has.
So, I am not sure that KVIL's numbers would "tank" with a simulcast, but I just don't see that happening.
I know that guy! But I think they misspelled his name. It should be "Otto Mation."
KRLD-FM is 105.3 The Fan.
And the news is on 105.3 HD2
most likely 105.3 FM/HD1 becomes the FM simulcast home of KRLD due to the Call letters already in place there since 2008 and KVIL if they flip it would just get "The Fan" & The Cowboys radio home returns to 103.7, i think 103.7 could be the perfect new home of "The Fan" and 105.3 becomes the FM Home of 1080 AM KRLD.
What would be the point? Audacy could easily shuffle the KRLD-FM calls to 103.7, or do what they did in Chicago with the WBBM simulcast. The 105.9 FM simulcast is still WCFS-FM despite using the WBBM branding, it doesn’t matter.
There is absolutely no point in any of what you said. Audacy’s not doing that.
do you not understand the process of changing call letters of a radio station, we aren't radio station owners, Audacy would have to get FCC approval to switch call letters, and plus it would be easier to just switch the formats without a call letter change, it's why KEGL remained as the Calls of 97.1 when it became Sunny in 2004 and La Preciosa in 2005, they kept the calls but change the formats, luckly the reverted back to the Eagle branding and format to make the calls mean something again in 2007.
Call letter changes are processed all the time. Just ask iHeart, EMF, and even Audacy who recently changed calls in NYC on a station they flipped there. It’s generally a quick and easy process. Sometimes calls are changed, sometimes they’re left alone especially if they’re generic or heritage calls. A lot of stations have had multiple formats with the same calls, some change calls with each format. The KVIL calls were likely kept with Alt due to the fact it’s a heritage call sign in the market they wanted to hang on to, or calls are so irrelevant with PPM that they didn’t see a need to bother something read once an hour.
When they just did a rebrand of 97.1 in LA a while back, they changed the call letters from KAMP to KNOU and now they’re changing to KNX-FM.
They’re not going to move stations around just for something that’s done all of the time. If KRLD AM went to FM, they could make a move as easy as KRLD-FM goes to 103.7, KVIL is transferred to 105.3 so they can keep the calls from someone else using them and not move the sports talk audience around for no reason, and that station doesn’t even use calls in its branding.
To answer your initial question, I know exactly the process of changing call letters. (I’ve actually worked in radio, Will, so I have insight into this business.)
They’re not shuffling The Fan over to 103.7 just to put 1080 on 105.3 and have some long-gone connection to the Cowboys to that frequency that was there decades ago. The Fan’s already well established on FM, and there is no point in changing frequencies.
I seriously doubt most of today's listeners remember the Cowboys being on 103.7, you'd be lucky if they even remember it being on 93.3 and The Ticket.
If you want to go off into fantasy land, KRLD-AM could go Full Digital and Simulcast on 103.7 for the analog folks. The problem is what does Audacy have to gain by doing a simulcast, chances are they make more money keeping the stations separate. The other issue is what formats are vulnerable in DFW? What would KVIL even be able to flip to?
If you want to go off into fantasy land, KRLD-AM could go Full Digital and Simulcast on 103.7 for the analog folks. The problem is what does Audacy have to gain by doing a simulcast, chances are they make more money keeping the stations separate. The other issue is what formats are vulnerable in DFW? What would KVIL even be able to flip to?
With KEGL having the Mavs (the NBA and a Rock format seems like an odd fit to me, but ratings may prove my point to be wrong) and a lot of talk, would a move in a Rock direction be an option? KQRC, KISW and KRXQ all pull in decent numbers and the quality of current Active Rock product seems better as of late.
Granted, between the two stations, a split pushes one into the 1’s and would only slightly increase the other.
Granted, between the two stations, a split pushes one into the 1’s and would only slightly increase the other.
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