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I know ALT 103.7 (KVIL) hasn't ever had great ratings, but a 1.1?!?!?
- Thread starter victorres43
- Start date
I wish KXT had more signal. I try to listen here in Southern Grayson county but it is spotty at best.
Not since the ill fated Sunny97.1 (after blowing up the Rock format the first time) have the numbers been so low.
A couple of observations from the Bob Uecker section:
1) Football and Rock work pretty well.
2) Basketball/Baseball and Rock not so much. 82 and 162 game regular seasons (plus playoffs) seem like too much pre-emption of format to me. 98 Rock in Baltimore is going to do that with the Orioles and it will be interesting to see if that works. 98Rock usually pulls in good numbers.
I think WMMS in Cleveland has the same Rock/Talk/Sports approach and MMS hasn’t come anywhere close to their legendary numbers of the 70’ and 80’s.
The late 96Rock in Atlanta may have carried the Braves games as well, but my business travels did not take me to Atlanta at that time.
If I’m 103.7, I continue to bulk up the playlist with harder edged songs and make the point they are Rockin’ while the Eagle is talkin
My view is that the money they make from the sports PBP makes up for the money they lose with rock music.
And that rock music during the rest of the time is cheaper and less risky programming than sports talk.
I know iHeart has a talk/rock station in Orlando (WTKS/Real Radio 104.1) that is talk during the day and rock/alternative in the evenings and weekends. Wonder if this is the direction that The Eagle is heading too.
If I was 93.3 I'd blow up that lame-duck Kiss wannabe for active rock or a harder-edged classic rock like what The Bone was 20 years ago. But I know that won't happen.
103.7 these days sounds oddly similar like what the Edge was before it went to Star. Just curious if Alt is willing to play Metallica to get back towards The Eagle.
Good idea, Alt should play Metallica like The Buzz, they play Metallica
Funny you should say that because I was listening the other day and their mid-day guy Iain said something to that effect. He used more of a pun approach though (something about how the Eagle is flying away from music) but that Alt 103.7 is here for the music lovers and they're playing what YOU want to hear, which then segued to "Second Chance" by Shinedown.
Very well played.
From RAMP: Audacy Announces ALT Adjustments
94-5 The Buzz out of Houston aired Rockets games in 2017-18 season. They only did this for one season, so I'm assuming it was not a success.
The fact KEGL's afternoon drive star passed away, the fact its longtime morning host recently quit, and the fact another afternoon drive show cast member was charged with sex crimes against children certainly has not helped 97.1's cause, either.
Indeed, I wonder if the Mavs have hurt more than helped.
If I were KEGL, I'd offer a big bundle of cash to entice the Billy Madison show to leave S.A. in favor of DFW. KEGL could serve as the new flagship for that excellent morning show.
Indeed, I wonder if the Mavs have hurt more than helped.
If I were KEGL, I'd offer a big bundle of cash to entice the Billy Madison show to leave S.A. in favor of DFW. KEGL could serve as the new flagship for that excellent morning show.
The Red Sox are on a AAA station, WWOD, here in the Upper Valley of VT/NH and the ratings never vary much from their dismal norm.
I doubt it. While some stations are more affected than others, radio listening, as a whole, drops off a cliff after about 6:00 most places. Most basketball games are played at night.
Like you, I suspect KEGL's decline has multiple causes. Cume is down more than 25% from what it had in September. While a single ratings period isn't necessarily a precursor of what's to come, KEGL has been suffering an overall downward trend for roughly six months now. KVIL is up about 20% from the same time.
I don't follow my former home town as much as I once did, but seems to me a series of unpopular changes have occurred at KEGL while its main competitor has started sounding better. Fewer people are stopping by, and those who are aren't listening as long as they once did. You can rarely blame trends like that on one factor. I wouldn't want to be PD of that station right now. Fixing problems like that would cause me many long days and sleepless nights.
Audience does not "drop off a cliff" at any time.
As the evening moves onward, audience declines hour by hour. But it is a gradual decline, with 7 PM being lower than 6 PM, but not that much. Then 8 is lower than 7 and so on.
Remember, "Nine to Five" is a good country song, but does not measure work, family and school patterns of today's listeners. If you are a UPS driver, you are commuting home after 6 PM. If you work retail, or in hospitality, or warehousing, your day is either early to mid-afternoon or afternoon into the evening.
Yes, there are peaks. But there is no cliff that listening falls over at 6 PM. In fact, 6 PM has higher listening levels than 3 PM!
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