I wonder if light 106.9 will drop delilah like cincinnati and kansas city did?

[hotpatrick2004]

Delilah is losing a few markets lately i wonder why???my best guess is light 106.9 will not drop the syndicated show.I bet it does well for them.

I worked at this locally owned cafe back in 1999 and we were talking to 106.9 about doing some advertising and a 30 second spot during her show was only 30 bucks. We were gonna do she 93.1 but 106.9 was more within our budget.

She seems to do better in smaller markets. New york and los angeles not so much.

 

[WildcatGuy]

Kansas City and Cincinnati are now both Arbitron PPM markets. Louisville is still an Arbitron diary market. From what I've read, the difference in the methodologies is huge.

Apparently, PPM panelists are very talk-averse where music stations are concerned. That's why so many talk-intensive morning shows on FM music stations have either been re-tooled to play more tunes, or replaced altogether. Ask JC Corcoran in St. Louis, Steve Dahl in Chicago, or a host of others how PPM has worked out for them.

Delilah is a pretty chatty program. I believe you will find the stations which have dropped her are now playing more music at night than they used to.

 

[BobOnTheJob]

I just installed PPM encoding for a station that reaches part of the Louisville Metro are, but no part of any other Metro. Perhaps PPM is getting closer to being used in Louisville?

 

[greg.hahn]

I just installed PPM encoding for a station that reaches part of the Louisville Metro are, but no part of any other Metro. Perhaps PPM is getting closer to being used in Louisville?

That's news to me, Bob. There are no plans to use PPM in Louisville in the near future.

 

[WildcatGuy]

According to the Arbitron website, they are only rolling out the Top 50 markets on PPM. Louisville is Market #55.

Cincinnati is PPM now. Both Indianapolis and Nashville covert soon.

It looks like Louisville stays diary unless and until Arbitron expands beyond the Top 50.

 

[greg.hahn]

According to the Arbitron website, they are only rolling out the Top 50 markets on PPM. Louisville is Market #55.

Cincinnati is PPM now. Both Indianapolis and Nashville covert soon.

It looks like Louisville stays diary unless and until Arbitron expands beyond the Top 50.

And yet, Bob just installed PPM equipment for a station that "reaches part of the Louisville Metro are, but no part of any other Metro."

That's pretty interesting. I know Bob knows the difference between a PPM encoder and and EAS encoder. So somebody paid Bob to install this equipment. There's a story here somewhere. It may be interesting to find out what it is.

 

[BIGRIGGER]

That is interesting. Our gear here in Tampa came right from Arbitron with station calls and specifics so everything was installed properly. Can't imagine how or why this station would have this gear or how they obtained it. It's not beneificial in any way espcially if thier signal doesn't reach any PPM market.

To address the Delilah comments we have seen talk intensive shows suffer. Unlike the "recall" world of diary, PPM measure WHAT YOU ACTUALLY DID in instead of trying to remember. A lot of people, various formats, do what we always thought. Don't give them a reason within 10 seconds to stick around and they won't. Night numbers are pretty squirley anyway and shows like hers can wear ya down. As of now she's still on the Cox station accross the street and doing OK.

r

 

[icycool7227]

Re: I wonder if light 106.9 will drop delilah like cincinnati and kansas city di

That is interesting. Our gear here in Tampa came right from Arbitron with station calls and specifics so everything was installed properly. Can't imagine how or why this station would have this gear or how they obtained it. It's not beneificial in any way espcially if thier signal doesn't reach any PPM market.

To address the Delilah comments we have seen talk intensive shows suffer. Unlike the "recall" world of diary, PPM measure WHAT YOU ACTUALLY DID in instead of trying to remember. A lot of people, various formats, do what we always thought. Don't give them a reason within 10 seconds to stick around and they won't. Night numbers are pretty squirley anyway and shows like hers can wear ya down. As of now she's still on the Cox station accross the street and doing OK.

r

Like someone said online, Delilah is like a light rock station on medication, hehe.

 

[icycool7227]

Re: I wonder if light 106.9 will drop delilah like cincinnati and kansas city di

I just installed PPM encoding for a station that reaches part of the Louisville Metro are, but no part of any other Metro. Perhaps PPM is getting closer to being used in Louisville?

Ok can I ask what is PPM encoding all about?

 

[WildcatGuy]

There's a story today about Delilah's woes with PPM at www.insideradio.com .

 

[greg.hahn]

Re: I wonder if light 106.9 will drop delilah like cincinnati and kansas city di

Ok can I ask what is PPM encoding all about?

It's a new system of obtaining ratings information by Arbitron.

In the past they mailed out diaries to listeners, who spent a week filling out the stations they listened to and at what times. All radio ratings were based on this system since forever ago.

Of course, everybody knows it's not accurate. People didn't really write down what they listened to. At best they wrote down what they THOUGHT they were listening to. And savvy program directors for decades have been doing various little tricks to game the system in their favor.

So Arbitron has now come out with the "PeopleMeter" or PPM. Stations encode their audio with a masked data stream that IDs the station. Listeners wear a pager-like device that listens for that data and makes a record of what station the listener was listening to and at what time.

It has drastically changed some programming strategies in markets where it is used, because some stations that had good ratings with diaries suddenly didn't look so hot when the PPM started showing how it really was.

 

[Tri-State Media]

I wouldn't expect Louisville to switch to PPM until at earliest sometime in 2012. HOWEVER - maybe the station Bob installed the encoder for wanted to be prepared for whenever the PPM went into place?