They've already become an infamous cautionary tale on how NOT to develop and market a technology, so why not a verb?
A professor in business class tells his students, "If you're going to launch a new technology into the marketplace, you need to do it right. Don't "iBiquity" it."
Granted, it doesn't roll off the tongue, but I'll bet the name will get used by some experts in just that way. Undoubtedly, iBiquity's name will appear in a few business textbooks. And not in a way they would like to see it used.
C5